Jul 24, 2026 · 56 min · 15 segments
Freight brokerage isn’t just about trucks, rates, and load boards—it’s about solving problems when everything goes sideways. We break down how asking better questions, simplifying challenges, and…
Oh, you know what we got news-wise? I put this in our newsletter, but this was interesting.
I have, if you're watching on YouTube, I'm holding up a copy of transport topics, which gets, um, almost annoyingly sent to me way too often in the mail.
But it was this really cool article about the World Cup and the impact it had on the freight market and the truckload market.
The world's most watched sporting event has driven demand for temperature controlled freight such as beer, meat, produce and prepared foods to stock bars, stores and stadium kitchens for domestic and international soccer fans.
Inbound reefer rates surged 11.4% in the 11 U.S. host cities for the 2026 FIFA World Cup between May 4th and June 22nd, outpacing the broader market by 5.4 percentage points.
We always talk about how little, not little, but regional events can impact the market, like storms and wildfires, stuff like that, holidays.
I remember, I don't know, it was like three or four years ago, Paul and Freight Caviar, they did the logistics of Thanksgiving.
How do you actually break down how one event in a year can surge certain markets because of the types of products being consumed? We've seen it with...
There was an article about how avocados and the Super Bowl, like how it drives rates up for everything coming up over the border from Mexico into Canada.
Oh, you know what we got news-wise? I put this in our newsletter, but this was interesting.
I have, if you're watching on YouTube, I'm holding up a copy of transport topics, which gets, um, almost annoyingly sent to me way too often in the mail.
But it was this really cool article about the World Cup and the impact it had on the freight market and the truckload market.
The world's most watched sporting event has driven demand for temperature controlled freight such as beer, meat, produce and prepared foods to stock bars, stores and stadium kitchens for domestic and international soccer fans.
Inbound reefer rates surged 11.4% in the 11 U.S. host cities for the 2026 FIFA World Cup between May 4th and June 22nd, outpacing the broader market by 5.4 percentage points.
We always talk about how little, not little, but regional events can impact the market, like storms and wildfires, stuff like that, holidays.
I remember, I don't know, it was like three or four years ago, Paul and Freight Caviar, they did the logistics of Thanksgiving.
How do you actually break down how one event in a year can surge certain markets because of the types of products being consumed? We've seen it with...
There was an article about how avocados and the Super Bowl, like how it drives rates up for everything coming up over the border from Mexico into Canada.
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