Elevating Investor Relations: A Global Conversation
Oct 26, 2026 · 53 min · 12 segments
Mark Hayes and David Grunfeld welcome Kay Bommer, Managing Director of DIRK, onto the podcast this week to discuss how investor relations is evolving from a communications function into a strategic…
David GrunfeldHost
Mark HayesHostYou don't have that much, you know, don't have to put that much effort in coordinating all the communication between the different functions in there.
I think as I are as a profession grows older and we actually have people in this profession who do this for more than just three or five years and some love to do it for a very long period of time.
I think if you don't mind, I think one quite important aspect is that over the evolution of IR, which you've mentioned, and the different functions that IR is doing, they've all been adding up.
It's not like it was one function 10 years ago and now it's a different function.
So if you look 25 years back when I started doing IR and we had the Neue Markt, which our listeners might not know, but it's like a small mini NASDAQ.
It was the triumph of the German Burris or the German Stock Exchange to create a growing small cap dynamic market.
It was the times where regulators said, come on, we want to give, we're looking at the States, we're looking at the UK, we want to give the people on the street, you know, you and I, the opportunity to participate in the capital market.
At the same time, we want to give small companies the chance to grow through capital market, through the stock exchange, which is totally untypical German.
So the laws would be named the, I don't know, the third, fourth, fifth capital market increase support initiative law or regulation.
You don't have that much, you know, don't have to put that much effort in coordinating all the communication between the different functions in there.
I think as I are as a profession grows older and we actually have people in this profession who do this for more than just three or five years and some love to do it for a very long period of time.
I think if you don't mind, I think one quite important aspect is that over the evolution of IR, which you've mentioned, and the different functions that IR is doing, they've all been adding up.
It's not like it was one function 10 years ago and now it's a different function.
So if you look 25 years back when I started doing IR and we had the Neue Markt, which our listeners might not know, but it's like a small mini NASDAQ.
It was the triumph of the German Burris or the German Stock Exchange to create a growing small cap dynamic market.
It was the times where regulators said, come on, we want to give, we're looking at the States, we're looking at the UK, we want to give the people on the street, you know, you and I, the opportunity to participate in the capital market.
At the same time, we want to give small companies the chance to grow through capital market, through the stock exchange, which is totally untypical German.
So the laws would be named the, I don't know, the third, fourth, fifth capital market increase support initiative law or regulation.
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