Can you describe kind of how that is evolving right now and what you're sharing with folks in terms of what it means to be a strategic advisor to management and the board?

I think it all started, probably started, different nucleuses.

But I remember that when the AR team of a large German bank was, I think they were in London on a typical roadshow.

They had their CEO with them.

And they had the beautiful presentation, why you should buy their shares and how the last quarter went and all that.

And the investors, the people they talked to, didn't ask a single question about that company.

about that bank.

right into the wound.