Aug 14, 2026 · 56 min · 13 segments
In this episode of Business Coaching Secrets, Karl Bryan and Road Dog dive deep into the realities of building a resilient coaching business, mastering the art of "fight vs flight," and unlocking…
Karl BryanHost
Road DoggHost
Um, not to make light of anything, um, especially for, uh, everybody's best friend, uh, Grant Cardone, um, still very much active on the socials this past week, Shoots.

You know, again, you can, you can learn, you can learn from everybody, right? Good and bad.

Like I, I was speaking to a friend, ironically, you know, he's a CEO of a public company, and, uh, we were talking about it.

And he, he just said something to me like, "Game is great at recognizing game." It's like in a situation like, you know, an audit or the FTC coming after you, or again, in this instance, a deposition, um, what are the reactions, right? And I'll tell you, there, there's actually only four.

There's fight, flight, pause, panic, right? Well, Grant Cardone went into full-blown fight mode while everyone else, like, or no, I would say the vast majority of people would go through that and understandably fall into flight, pause, panic, right? Different kind of frame.

Point is, Grant Cardone's reaction and approach is exactly why he's a billionaire, right? He, he saw it as a chance to stand up versus sit down, right? To fight versus flight.

That's his nervous system responding, right? And it's just draw a line in the sand and that's that.

Like when a cl- so when a client ghosts you, right? When a prospect doesn't reply to your text, when a client cancels, uh, when you announce the live event, set up the live event, and one person shows up, two people show up, nobody shows up, right? Uh, or somebody says, you know, "You're too old, you're too young, you're too inexperienced," um, you know, "You haven't been successful," yadi, yadi, yad- yadi, you know what I mean? So you're not gonna make it as a business coach.

Um, my question is, what do you do, right? And again, I will tell you, your reaction is your nervous system speaking, right? It's not your brain, it's your nervous system.

Um, and by the way, how has, how has your nervous system responded in the past? Or maybe more importantly, how is your nervous system going to respond in the future when you get ghosted, when the person doesn't show up, ex- et cetera, right? Like the ultimate frame is what? And it's not giving a crap.

Um, that's what Jeff Bezos means when he says step by step ferociously in my opinion, right? You gotta, you go to battle like you're playing a sport.

Um, uh, no, like you're playing a, you're playing a sport and you're playing a playoff series, right? What do you do? You don't get scared.

You get pumped up, right? And by the way, you're gonna win, you're gonna lose, you're gonna draw.

Um, not to make light of anything, um, especially for, uh, everybody's best friend, uh, Grant Cardone, um, still very much active on the socials this past week, Shoots.

You know, again, you can, you can learn, you can learn from everybody, right? Good and bad.

Like I, I was speaking to a friend, ironically, you know, he's a CEO of a public company, and, uh, we were talking about it.

And he, he just said something to me like, "Game is great at recognizing game." It's like in a situation like, you know, an audit or the FTC coming after you, or again, in this instance, a deposition, um, what are the reactions, right? And I'll tell you, there, there's actually only four.

There's fight, flight, pause, panic, right? Well, Grant Cardone went into full-blown fight mode while everyone else, like, or no, I would say the vast majority of people would go through that and understandably fall into flight, pause, panic, right? Different kind of frame.

Point is, Grant Cardone's reaction and approach is exactly why he's a billionaire, right? He, he saw it as a chance to stand up versus sit down, right? To fight versus flight.

That's his nervous system responding, right? And it's just draw a line in the sand and that's that.

Like when a cl- so when a client ghosts you, right? When a prospect doesn't reply to your text, when a client cancels, uh, when you announce the live event, set up the live event, and one person shows up, two people show up, nobody shows up, right? Uh, or somebody says, you know, "You're too old, you're too young, you're too inexperienced," um, you know, "You haven't been successful," yadi, yadi, yad- yadi, you know what I mean? So you're not gonna make it as a business coach.

Um, my question is, what do you do, right? And again, I will tell you, your reaction is your nervous system speaking, right? It's not your brain, it's your nervous system.

Um, and by the way, how has, how has your nervous system responded in the past? Or maybe more importantly, how is your nervous system going to respond in the future when you get ghosted, when the person doesn't show up, ex- et cetera, right? Like the ultimate frame is what? And it's not giving a crap.

Um, that's what Jeff Bezos means when he says step by step ferociously in my opinion, right? You gotta, you go to battle like you're playing a sport.

Um, uh, no, like you're playing a, you're playing a sport and you're playing a playoff series, right? What do you do? You don't get scared.

You get pumped up, right? And by the way, you're gonna win, you're gonna lose, you're gonna draw.
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