Call to action

...

this is a call to action interview.

[laughs] Yes.

This is a call to action interview.

I love it.

And this interview is about trying to support y- young people, and it's not about the administration that's in now.

And w- we makin' it happen because now we talked about community calling you.

Now we're gonna talk about these corporations offering internship program.

And as soon as I was asked, I was like, absolutely, we would sign on.

And we did with the hope that it could be a call to action.

to the field and wanting to do it quickly because a lot of times foundations are like, well, I got to talk to the board.

I got to do this.

Mm-hmm.

But for the caption, I really focus on the call to action down there.

Like, I'll be like, "Comment the word pack and I'll send you these Canva templates." Instead of reiterating what they're already about to read in that carousel, like I'll just use the caption as the call to action, to be honest.

I see higher engagement and conversion, sorry, not higher engagement, but higher conversions when I strictly use that long form carousel and a short caption that is strictly like, "Comment this word and I'll send you X, Y, Z." So...

See, this is why it's so valuable to hire a social media manager.

So that's the organic side.

On the ad side, we really look at a hook, educate, and call to action.

So we wanna capture the attention of our ideal client, provide value inside of the ad, and then have a clear and concise call to action at the end to get them to convert.

So we follow the hook, educate, call to action framework, and we've found that that absolutely performs the best as well.

This is the stuff right here, Julie.

I'm, I'm learning, I'm writing down, taking notes about the Venn diagram.

You can always change that with editing.

I'm not saying you are, I'm just saying like...