Is Drinking Going Out Of Style? Beverage Industry Trends & Business Strategy

Send us Fan Mail For 249 episodes we drank beer, so naturally we decided to celebrate number 250 with whiskey—at almost the exact moment the whiskey business started wondering where everybody went. In this milestone episode of Business, Beer & BS, we're figuring out whether people are actually drinking less, drinking differently, or just paying $14 to have someone leave the alcohol out of their cocktail.  We get into sober raves, canned cocktails (RTDs), GLP-1 weight loss medications, the supposedly sober Gen Z suddenly drinking more, and whether bourbon collecting is really just Pokémon for middle-aged men. Somewhere between the first pour and whatever seemed like a good idea by the third, we discover that drinking isn't disappearing nearly as fast as the traditional rules around it are. From a business strategy and market execution standpoint, these changing consumer habits represent a structural shift in customer acquisition, menu margin engineering, and product portfolio management. As non-alcoholic options, functional beverages, and zero-proof spirits outpace legacy alcohol growth, smart business owners, hospitality operators, and beverage distributors must adapt their cash flow tactics and inventory strategy.  Whether you are retooling your offerings to capture health-conscious consumers, leveraging premiumization, or navigating GLP-1 market disruption, staying agile is essential to protecting your bottom line. If you enjoyed this episode, head over to mikeandblaine.com to buy us a beer and keep the conversation going! We want to hear from you! beer@mikeandblaine.com Thanks to our Beer Sponsors: Karen Hairston from 3S Smart Consulting CPA Larry Weinstein, the Cash Flow Cowboy from Houston Texas Neighbor Pat Trey Milton Listen to all our episodes at mikeandblaine.com Learn about: Cash Flow Mike who trains CPAs to provide effective advisory to their clients at cashflowmike.com **Watch on YouTube: https://youtu.be/n3bpldzgzBg** Dryrun Cash Flow Forecasting for the office of the CFO where they get finance teams out of spreadsheets at dryrun.com #Whiskey #WhiskeyTok #SoberCurious #MindfulDrinking #Mocktails #NonAlcoholic #ReadyToDrink #RTD #GenZ #DrinkingTrends #BusinessStrategy #BeverageIndustry #Entrepreneurship #CashFlow #SmallBusinessTactics #AthleticBrewing #LiquidDeath #Heineken #MolsonCoors #Diageo #BuffaloTrace #Poppi #Ozempic #BusinessPodcast #MikeAndBlaine Support the show Catch more episodes, see our sponsors and get in touch at https://mikeandblaine.com/