Want ChatGPT to Recommend Your AEC Firm? Start Here: Daniela Furtado

yeah that's awesome um you know in the in the tech industry and in software and even in digital marketing a lot of times they use the the term like eating your own dog food uh you know using the software and using your own techniques and and maybe this is a dumb question but you know you're you're based in toronto i know you've got clients in the in the united states as well i'm curious where where findable finds their clients like how do how do clients find you

Yeah, we really walk the talk.

So about 30 to 40% of our clients come from Google.

And then the other another 30 to 40% comes from referrals, but not in the sense that you would expect.

They're not like clients recommending us to people, although that happens.

Usually not that much because we specialize in the AEC industry and our whole service is making you easy to find, especially on Google.

They don't want to refer us to their competitors because it's a conflict of interest.

Then they'd be competing on the same page for Google.

So when I say referrals, it's actually... people like you that I meet on LinkedIn or going to networking events, predominantly LinkedIn.

And then we maintain a relationship and sometimes six months or 12 months or two years later, they end up passing on referrals to us.

So it's like, it's like social media slash referrals.

Like they kind of go hand in

hand.

Yeah.

And then the remaining amount is public speaking.

So I do a lot of workshops and speak at conferences and,

Very nice.

And you've just started doing some webinars, too, that I've had a chance to sit on a couple.

Yeah, yeah, exactly.

You know, as a brand new guy at heart, how would you say the digital marketing piece, especially the search marketing piece, how does that complement brand? Or do you find that that's difficult to get those two to work alongside one another?

Oh, they really complement each other.

So I think it's so much easier to do digital marketing, whether it's social media, ads, and especially SEO, when you have very clear positioning.

If you're a company that does work in all kinds of industries and all kinds of markets, it's really difficult as a marketer to figure out where to prioritize and who we're speaking to.

So it definitely makes...

It's easier to put together and execute a marketing strategy when there's very clear positioning to begin with.