Jay Baer

Who's the Hoosier we need to keep on our radar? Someone who's doing big things.

I sent this person to you, and I hope they become a guest on your podcast, but a guy named Jay Baer.

Yes.

Jay Baer rules.

So Jay Baer was like the number one marketing mind, I don't know, writing books, everything else.

And then he totally flipped and turned his marketing skills into becoming the world's number one tequila influencer.

Yes.

It just helps amplify it or speed it up.

Reminds me of a thing that Jay Baer says all the time.

He's a digital marketing keynote speaker guy also from Indiana.

But outside of being a really smart guy, he's a really good enunciator.

I definitely don't want a Yeti bottle with your name on it.

Jay Baer said that to me the other day.

Jay Baer, he wrote some great books, and he said, "Listen, the minute you put your name on it-"

Ugh

... "it's no longer a gift, it's marketing."

And I learned this.

There's a guy named Jay Baer.

He's a great guy.

He goes, yeah, he's awesome.

Yeah.

I could not possibly agree more.

I've not heard the Jay Baer story about, you know, when you walk into a room and turn the lights on, you expect the lights to come on.

Nobody's shocked by that.

Customer experience, straight up, no chaser, no corporate spin.

Jay Baer sat down with me over five pours of tequila for one of the most unique podcasts we have ever done.

He says what he really thinks about where banking is headed, one pour at a time.

His bottom line is blunt.

And what comes through is that that first impressions matter, that people appreciate a more thoughtful and complex experience, and that the brands that stand out are the ones putting real effort into pleasing a discerning customer.

If your bank or credit union is pouring everything into AI right now, this is the episode to stop and watch.

Five pours, five customer experience lessons, and one last round with Jay Baer.

So let's get into it.