Rand Fishkin
Entrepreneur
79
MENTIONS
45
EPISODES
42
PODCASTS
Search complete. 79 mentions across 45 episodes found for "Rand Fishkin".
Oct 31, 2026
Slobodan ManicHOST
That was Amanda Natividad, the person who named Zero Click Marketing.
Slobodan ManicHOST
And now her book that she co-wrote with Rand Fishkin called Zero Click Marketing is out.
Slobodan ManicHOST
I wanted to ask her one thing.
Slobodan ManicHOST
If nobody is clicking, what is your website for? And she came with examples.
20 MINS LATER
Amanda NatividadGUEST
I believe it is chapter 23.
Amanda NatividadGUEST
So there's a lot of talk, right, about, well, you should just include in your dropdown or somewhere in your post-purchase survey, how did you hear about us? And include several options that people can select.
Amanda NatividadGUEST
You can do that, but proceed with caution, right? And this is where, especially my co-author, Rand Fishkin, is extra like i really don't think this is a good idea and a lot of this uh this particular anecdote comes from his experience he was consulting with a brand and it was it was a d2c culinary brand and so what he had them do was in their drop down he had them put uh they had an influencer marketing um option where you know that was one of the options and so he had them include influencers who have never mentioned the product, right? So he basically asked them to include a decoy option,
Slobodan ManicHOST
right? But that sounded likely.
John KiernanHOST
Everyone likes to hear that, right? Industry leaders point to a few potential causes for this problematic search situation.
John KiernanHOST
Rand Fishkin, CEO of SparkToro and founder of Moz, said Google is absolutely prioritizing revenue over quality and has for years.
John KiernanHOST
He said, some things will improve as Google makes efforts to own more markets, expand and become even more convenient.
John KiernanHOST
And some things will get worse as Google prioritizes extracting the maximum revenue over serving users.
Joe PulizziHOST
I've never been a Halloween fan.
Joe PulizziHOST
I don't like Halloween, but you know that our good friend, friend of the show, kalinowski
Robert RoseHOST
oh he's he has he does his wife or their whole family is like into it but he does his callie
Joe PulizziHOST
hallie party every year and has for as almost as long as i've known him so we we did my wife and i did dress up this year
Joe PulizziHOST
and it was sometimes we really go into like i've had a few years where i've really gone all the way and this one was probably not as much but we decided uh my wife went as a pumpkin okay and i and i went as peter peter
Robert RoseHOST
get it oh oh no oh god oh dear oh my that took me a second but it's really you know it's pretty good it's pretty good but the sad thing is
Joe PulizziHOST
is is our really good our really good friends who also went went and we met there they went as the same thing so we had two of the same costumes at the same party
Robert RoseHOST
okay i
Kyle RoofGUEST
Those are the hardest thing to measure.
Kyle RoofGUEST
The clearest one, and Rand Fishkin did this way back in the day, was showing that you could manipulate CTR.
Kyle RoofGUEST
So the click, that's one you can see and you can play with that and you can see that it is a thing.
Kyle RoofGUEST
But when it comes to something like a bounce raid or like pogo concepts, coming in and out of the SERPs to different sites, or dwell time, or time on site or like pages click through, those are impossible to find anything clear there.
1 HR 27 MINS LATER
Edward SturmHOST
And then it was very interesting.
Edward SturmHOST
She showed all this data suggesting that basically, like you're saying, it's vanity metrics.
Edward SturmHOST
And Rand Fishkin liked this article so much that he made a video about it.
Edward SturmHOST
And he shared that video across platforms.
Ayo AbbasHOST
I do it as a consumer and I'm sure you do too.
Ayo AbbasHOST
If you don't follow SparkToro and Rand Fishkin, you really should because he puts out some absolutely brilliant, great content and research in this very space.
Ayo AbbasHOST
In 2024, he found that around 58% of US Google searches ended with no click at all.
Ayo AbbasHOST
Their early 2026 update puts it at around 68%.
John WallHOST
Can it happen? That's definitely.
John WallHOST
And this week has been really hot with talking about measurement because we've had Rand Fishkin at SparkToro had an article talking about, is geo worth doing? Like, what are the results of that? And we came to the same conclusion of this.
John WallHOST
Well, just because you can't measure it doesn't change the fact that, you know, that is where all the leads are coming from.
John WallHOST
So like this measurement gap.
Vanessa Van EdwardsHOST
Hello, hello, YouTube friends.
Vanessa Van EdwardsHOST
I am so excited to welcome today Rand Fishkin, founder of SparkToro, which we're going to hear about later in the interview, author of Lost and Founder.
Vanessa Van EdwardsHOST
I got an early copy.
Vanessa Van EdwardsHOST
I already have mine all marked up.
Einar VollsetGUEST
We think of them as a little bit later stage than us, although Bryce will kick my ass for saying that.
Einar VollsetGUEST
But yeah, like essentially what we did was we adopted very similar terms to what Rand Fishkin did with SparkToro.
Einar VollsetGUEST
We essentially say like, okay, you know, we'll take an equity piece and we'll cap your salary at some reasonable number, like an engineer's like in the largest, closest large city.
Einar VollsetGUEST
And we say above that, like for you and the key execs, like you have to kick out dividends and we participate pro-rata in those dividends.
Jimmy DalyHOST
Hey folks, Jimmy here, and thanks so much for tuning in to another episode of Content Briefly.
Jimmy DalyHOST
Today, I am so excited to have one of my marketing idols on, Rand Fishkin.
Jimmy DalyHOST
If you came into the marketing world around the same time as I did, thinking like 2009, 2010, and kind of growing up in this age of SEO content, Rand Fishkin is truly a legendary figure.
Jimmy DalyHOST
He was the founder and CEO of Moz, current co-founder and CEO of Sparktoro, which is an audience research tool.
Jimmy DalyHOST
And over the years, it's just contributed so much to the world of marketing.
35 MINS LATER
Rand FishkinGUEST
I want it to be everyone's, you know, kind of like content marketing.
Rand FishkinGUEST
It doesn't belong to somebody.
Rand FishkinGUEST
I think there are people who would be like, oh, I heard about content marketing from Joe Polizzi, or I heard about it from Aaron Wall, or I heard about it from Rand Fishkin, or whoever it was back in the day.
Jenn MancusiHOST
My guest is Amanda Natividad, Chief Evangelist at SparkToro, who coined that term back in 2022 well before AI Search made it mainstream.
Jenn MancusiHOST
She's just co-authored a new book by the same name with Rand Fishkin, Spark Toro's CEO, and a Marketing Demystified alum.
Jenn MancusiHOST
If you haven't already, go back and check out his episode on understanding your audience.
Jenn MancusiHOST
But for today, Amanda is going to break down what zero-click marketing means, why attribution is mucking up your strategy how to create content that delivers real value and how to measure measure what's working when clicks are actually dying welcome to the show amanda
Amanda NatividadGUEST
So now our job is to create the value in platform and then really just think more holistically beyond classic digital attribution.
Amanda NatividadGUEST
And we can kind of go back to 2022 for a sec here because When I first, first started talking about zero-click marketing, originally back then, it was through the lens of zero-click content.
Amanda NatividadGUEST
And I remember saying that, just dropping it in conversation with my co-author, Rand Fishkin, where I was like, oh yeah, you know, we'll just grow this channel or like we'll create some zero-click content and then we'll do this.
Amanda NatividadGUEST
And he was like, wait, wait, wait, back up.
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