Google Canada Corporation

Janet Patel, of course.

Janet Patel, Director of Government Affairs and Public Policy at Google Canada, said in the post.

And here's where it gets interesting.

very very interesting age assurance technology is becoming more widely available and we are encouraged to see its increasing adoption by other companies in recent months but here's the best part google's announcement comes after the liberal government introduced digital safety bill c34 so The big tech companies are already implementing the age verification methods stipulated in Bill C-34 because they know that this bill is going to pass.

So it's like the SEO and AI combined.

And I actually went to a conference hosted by Google Canada a few weeks ago specifically about this.

They brought SEO specialists across the world working at different Google locations to Canada to host a seminar.

They I think they have 500 applications.

Right now, a different concern when it comes to our kids, and that is what is happening online.

Google has announced that they will be rolling out some technology in the coming days here in Canada, this is Google Canada specifically, that will assist them in verifying the age of its users.

What do they say? Recently, we introduced our age assurance technology, which is designed to help ensure youth have age appropriate privacy preserving experiences across our platforms by using machine learning to determine whether a user is over or under 18.

So rather than having to show ID to confirm your age.

And so it doesn't trust you anymore.

It uses AI to dig deep into your activities and say, yeah, you're this old, you should be a teen account, or you're an adult and you're fine, you can have the whole experience.

Chatting with our tech expert, Carmi Levy, about an announcement Google Canada has made on how they intend to, I guess, crack down on younger users and make sure that they're in safe zones.

So on balance, Carmi, do you see this as a positive or a negative?

And because I was doing all this creative work from a paid, owned, and earned perspective on the digital side, it kind of naturally led me to Google.

So I started, my transition was to the Google Canada team, where I worked on their digital business, which was basically their Google ads business, their YouTube ads business.

And that's when I kind of made the transition to the tech space.

leaning on that experience from General Mills, leaning on those relationships, but really now focusing on how can Google as a platform and a tech company promote their advertising solutions and go to market to convince advertisers that typically spent on TV, that typically spent on print, on radio, to move their ad dollars over to digital because that's where the audiences were.

It's like, w- what are you do- not, not everybody, but you know, I think you're right.

Around the world people are looking at this and saying like, "What is going on?" And, and to, to a degree in the United States to talk about the MAGA people, but commentators, uh, Google Canada and Trump, and you'll see all kinds of US commentators also saying, "What, what on earth?" Um, Rosie, let, let's look at how we got here.

Um, I watched your interview last week with, uh, US Trade Representative Jamieson Greer.

Congratulations on that.