leads

coming in that don't know who she is on a first name basis, right? That's typically something that buyers want to see.

And marketing her is quite a unique case because uh she's got all these competitors online that have been around for a fraction of you know what she's been around for they've been around her competitors have been around for five years but they've invested so much into digital marketing that they are everywhere online and her you know it's like getting her on the first page of google is really challenging because her credit score with google is almost non-existent yet she's been in business for 30 years she has a much um more robust portfolio.

So yeah, it is, it is a unique challenge.

So I would say the super low hanging fruit in this scenario is Google Maps.

Oftentimes these established companies have something that their young competitors don't have, which is a physical location.

They've been around for a while that they usually have an office.

It has nothing to do with being found online.

Do you focus that on your social media and let your website carry the rest?

Yeah, that's a really good question.

Marketing.

I find digital marketing and marketing with algorithms because that's the digital marketing is nowadays.

it amplifies what you currently have.

So yeah, I think the strategy in those situations, it's a, Like I am thinking of one company, NCO, for example, they've got a landing page for every sector that they serve.

And then on those landing pages, they include projects within that sector.

or cloud or any of the other generative AI engines changing the way clients discover architects or designers or contractors? Do you see like have people cited like I found you on chat? Yeah,