#67: Dr. Lara Day, Head of eBay Live Germany, on the future of live commerce

And that's also what makes me wonder then with

when we're looking at this live shopping experience, because at first I think I had put all live shopping into more or less one bucket.

And then I started doing more research in it and realizing an eBay live is definitely not the same thing as a TikTok live shopping experience.

Like that's very consumer mass market.

This is very specific niche collectibles and community.

And what makes me wonder is, can this translate outside of the collectibles market very well? Because it seems like what the secret sauce is here is the community.

But now I know you all have ambitions to, of course, expand to other areas.

And so it kind of comes down to my mind, does it only work with collectibles and community-driven products? Yeah.

Does it only work on secondhand products because then the consumer can understand, okay, what exactly is faulty? Explain it to me.

They can understand it.

And if it's a new space, is that still possible? And so I'm kind of curious, how do you see that working out in the industry? Yeah.

So I think it's a great question.

I think there's no question that in that enthusiast collecting space, that is the secret sauce.

I think the flip side of the coin is that I think live also works super, super well for anything that has to be explained.

So sort of building on your point around re-commerce, Um, I think re-commerce as a, as a broader space is one in which live is perfect because if I can tell you like, look, this is, you know, I'm selling you this phone for whatever below market price.

And the reason is that there is a scratch on the back and there's like a single ding on the front and there's whatever, I don't know

what else there might be

on the phone.

I'm not a phone person, but I can tell you so much more about it.

I can field your questions in real time.

And it kind of compresses that funnel because there's sort of a moment when I, as the buyer, can learn all of these things before I make the decision or not.

And I think that works in the sort of condition space, but that works for anything that's new as well because if I have questions around, I don't know...

You know, what does this particular coffee machine do? How do I clean it? How do I assemble it? How do I maintain it? How does...

I don't know what, right? How does the little...

I don't know what it's called.