Yeah.

I think it's interesting because I think, yes, it's not necessarily a traditional path, but then live commerce isn't really a traditional space yet.

It's not, no.

And I think it's – I think, honestly, I think we've kind of touched on it in the rapid fire.

I think – The thing that I find most interesting really is learning about these spaces and these objects and people's expertise in the spaces and then that passion.

So I think there's this piece around The art market and all of the sort of associated blue chip markets are really about connecting that one person with that one object.

And so I think that's a huge part of it for me.

So that is probably also a bigger factor than... anything else especially when it's something so people human and community driven yeah and so as we get to the end of the conversation I wanted to kind of wrap it up with this last question is okay so you've got a small shop they love the idea of going live they want to get off on the right foot they've contacted y'all what is the next step now how do you get off on the right foot to make sure that from day one you're looking you're seeing success