Sep 8, 2026 · 36 min · 11 segments
If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book…
Ron ChapmanGuest
Anna DavidHost
It's not like you're doing it with the goal of attracting clients or anything like that.

I could sit down and record a video or write an article about what I do for work and people may find a lot of value in that.

I could write an article about how best to approach a federal criminal sentencing.

But if a client could sit down and read this book and go, wow, this guy is asking the tough questions.

Do people think I want him as my lawyer? But I think that nowadays when anybody can put up a Google ad for anything, the best way for you to show your character and your personality may be through a work of nonfiction or fiction, right? To show that you're analyzing complex ideas and that you're becoming somebody who thinks deeply.

You look at a band like Nirvana or Pearl Jam, And you listen to their music and you say, why were these people so important? Why were they so prominent? It's not because the words or the melody were particularly so great, but it's the poetic nature of their entire work and how much personality of theirs you see through it.

I think we attach that to greatness, right? I think that we see great people, not obviously for the words that they put down on paper, but for the way that they've approached what they do in a very artistic and real way.

I started my career, like I said, I did two novels and worked with HarperCollins and had no idea who I was writing my books for back in the early aughts.

And I don't think people think of novels as writing a novel as building authority.

It's not like you're doing it with the goal of attracting clients or anything like that.

I could sit down and record a video or write an article about what I do for work and people may find a lot of value in that.

I could write an article about how best to approach a federal criminal sentencing.

But if a client could sit down and read this book and go, wow, this guy is asking the tough questions.

Do people think I want him as my lawyer? But I think that nowadays when anybody can put up a Google ad for anything, the best way for you to show your character and your personality may be through a work of nonfiction or fiction, right? To show that you're analyzing complex ideas and that you're becoming somebody who thinks deeply.

You look at a band like Nirvana or Pearl Jam, And you listen to their music and you say, why were these people so important? Why were they so prominent? It's not because the words or the melody were particularly so great, but it's the poetic nature of their entire work and how much personality of theirs you see through it.

I think we attach that to greatness, right? I think that we see great people, not obviously for the words that they put down on paper, but for the way that they've approached what they do in a very artistic and real way.

I started my career, like I said, I did two novels and worked with HarperCollins and had no idea who I was writing my books for back in the early aughts.

And I don't think people think of novels as writing a novel as building authority.
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