Facebook Advertising Changed Forever... Again

So let's start by talking about everyone's favorite social media to hate, Meta, and specifically Facebook and Instagram.

So Meta is the parent company that owns Facebook and Instagram and several other platforms.

platforms like Facebook Messenger, and they own one of the chat, I think they own Snapchat, they own a lot of they also have a play in AI.

And they also have a big play in the metaverse, which they invested $80 billion in all just to watch it burn.

WhatsApp, yes.

They own

WhatsApp, according to...

Don't use WhatsApp, people.

In

the Intel

world of the phrases, don't use WhatsApp, okay? Just don't.

If you want to talk to your own private Fed, WhatsApp is the best way.

I like to ask if he's having a nice day or not.

So anyway, meta has changed some things in this past week that is seriously going to affect Facebook advertising.

Authors who send Facebook ads to an Amazon book page have now lost the switch that keep those ads in the news feed.

For those of you that aren't aware, when you use Facebook ads, usually they'll ask you, where do you want the ads? Do you want a news feed? Do you want Instagram reels? Do you want Facebook reels? Do you want all these different places? And you can click switches and boxes to see where you...

want to put the ad that's gone.

Now you cannot choose whether your ads go into newsfeed or not, because I'm telling you on those reels and stuff, you get lots of cheap clicks, but you don't get sales.

They don't come into conversions.

So it winds up bleeding your ad budget dry.

And now they turned it off.

According to John Loomer on August 20th, meta is removing placement exclusions from the ad set.

Advertisers are seeing a notice in the placement sections of Ads Manager.

It says that excluding placements, platforms, devices, and operating systems will no longer be available.

Meta has not said when this change is going to hit each account.