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The Baal Shem Tov, it's a custom to mention the Baal Shem Tov on Motza'i Shabbos.

Baal Shem Tov taught that the Hebrew word for secret and the Hebrew word for light have the same numerical equivalent.

Light and secret are both equal to two hundred and seven.

Said the Baal Shem Tov, "Whoever knows this secret, if you know this secret, then you're able to bring light.

By knowing this secret, you bring light." As Yosef mentioned before, what's our secret? Our secret is that we're Jewish.

Our secret is we have a love for Hashem inside of us.

And, and this secret, this love for Hashem, yeah, we have within us.

Um, it's often a secret.

We have to press the button.

So all we need to do is press the button.

But if you press the button, then it, uh- Then, then it, then it, then it's there.

Just, just, it ju- just need to press the button.

How do you press the button over here? I don't know.

So you need to-- Shalom.

Ah, you have to know how to press the button.

Everyone has their own button.

[laughs]

I ne- never forget, I was, um, at Trader Joe's and I was asking some Jews from Israel if they wanted to put on tefillin.

They were rushing in to make a purchase, and they said, "No." So I said the, uh, irresistible word for some Israelis.

I said, "Yalla!"

[laughs]

Why didn't you say so? Okay.

So one guy who puts on tefillin, I'll never forget this, he has this long, flowing, beautiful brown Sabra hair with the big blue-- Sabra blue eyes.

He puts on his tefillin, he closes his eyes, and he says, "Where can I get the most beautiful tefillin in the world?"

Geez.