A Fresh Perspective on Business
Jul 10, 2026 · 52 min · 12 segments
**Marginal Gains: How Small Changes Create Big Business Growth** What if the secret to growing your business wasn't one big idea, but hundreds of small improvements? In this episode, Laura, Managing…
Laura LeylandHostTom AndersonGuest
He wanted to really get us all revved up into wanting to make small changes in the sales process to obviously grow the business, push the targets up and all that jazz.

I'll give him that credit because the other lady that Tom's going to talk about, that she's first told it to Tom, he hadn't heard from Tony, but I digress.

And then Sir Dave Brailsford introduced the philosophy of marginal gains, which is making hundreds of tiny improvements instead of searching for one big breakthrough.

The bike set up, I think, even down to small things like the screws that we used, tiny, tiny things that you wouldn't... really think about on the bike itself and on their clothing I think about stitching was even a tiny change that he made I
didn't know it went that far yeah it goes really deep I didn't know it was that deep at all

so they were very very tiny changes but he made tons of them and And even, I think he painted the workshop white so dust could be spotted more easily.

So none of those changes on their own would have made a tiny bit of difference.

But collectively, they absolutely transformed the team's performance from an average team to Olympic champions.

He wanted to really get us all revved up into wanting to make small changes in the sales process to obviously grow the business, push the targets up and all that jazz.

I'll give him that credit because the other lady that Tom's going to talk about, that she's first told it to Tom, he hadn't heard from Tony, but I digress.

And then Sir Dave Brailsford introduced the philosophy of marginal gains, which is making hundreds of tiny improvements instead of searching for one big breakthrough.

The bike set up, I think, even down to small things like the screws that we used, tiny, tiny things that you wouldn't... really think about on the bike itself and on their clothing I think about stitching was even a tiny change that he made I
didn't know it went that far yeah it goes really deep I didn't know it was that deep at all

so they were very very tiny changes but he made tons of them and And even, I think he painted the workshop white so dust could be spotted more easily.

So none of those changes on their own would have made a tiny bit of difference.

But collectively, they absolutely transformed the team's performance from an average team to Olympic champions.
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