Jul 14, 2026 · 33 min · 8 segments
**In this week’s episode** Navy chef turned dog food entrepreneur Jeff Coe shares how he built Furr Trition, an all-natural pet food company that's changing the way we feed our furry best mates.
Jeff CoeGuestJodieHostThat's fantastic.
Now, okay, I'm gonna get into what I find is fascinating, the area that you've gone into.
So Jeff, so everybody knows, has started a business.
Now, when did you start this business? First of all, it's called Furtrition.
Furtrition.
So when did you start this business?
Yeah.
And around, around 2008, 2009, um, as cafes become more pet friendly through the Gold Coast City Council-
Yep
Like, we've all, we've all got little furry ones, and at the time we had a little Dachshund cross Jack Russell.
Yep.
Mm.
Now, what we learnt from that, um, I started, um, I started a bit of research, as did Lynn, and we, um, we started creating fat-free meals.
Um, there was nothing on the market back that time under 10%, uh, 10% fat, and we were trying to hit the mark of, you know, 4% or less.
Yeah, yeah.
And so, you know, we created a few, uh, meals u- uh, utilizing kangaroo, fish, uh, chicken.
Yep.
That's fantastic.
Now, okay, I'm gonna get into what I find is fascinating, the area that you've gone into.
So Jeff, so everybody knows, has started a business.
Now, when did you start this business? First of all, it's called Furtrition.
Furtrition.
So when did you start this business?
Yeah.
And around, around 2008, 2009, um, as cafes become more pet friendly through the Gold Coast City Council-
Yep
Like, we've all, we've all got little furry ones, and at the time we had a little Dachshund cross Jack Russell.
Yep.
Mm.
Now, what we learnt from that, um, I started, um, I started a bit of research, as did Lynn, and we, um, we started creating fat-free meals.
Um, there was nothing on the market back that time under 10%, uh, 10% fat, and we were trying to hit the mark of, you know, 4% or less.
Yeah, yeah.
And so, you know, we created a few, uh, meals u- uh, utilizing kangaroo, fish, uh, chicken.
Yep.
The rest of this transcript — segmented and speaker-labeled, so you land on the exact moment something was said
Search every transcript — by keyword, by phrase, or by meaning, across every show Radar indexes
Trends — what is surging across podcasts, measured against its own baseline
Alerts — when a name you follow appears in a newly indexed episode
No account is needed to search Radar.
