Nespresso

Melissa, what was the worst thing you've had in your mouth?

Um, I had an Nespresso machine.

Mm-hmm.

And one day, you know where you pop the top open to put the pod in?

[laughs]

Honestly, Melissa, here, this is a wake-up call for you, and I hope it was.

The fact that you've got a family of cockroaches nesting in your Nespresso makes you, makes you think, and I hope it did, that you need to clean your house a bit of- more often.

No way.

[upbeat music] Hi, I'm Wilhelmina O'Keefe.

In this mainstream podcast special series, The Common Ground Served by an Nespresso Professional, we chat to Andrew Bowring, the New Zealand Market Director for Nespresso.

In this series, we'll step inside some of Aotearoa's most loved small and medium businesses, exploring their culture, their stories, and how coffee helps bring people and ideas together.

[upbeat music] Well, the genesis of every good idea and every good conversation, I think, comes from a coffee, so we may as w- make one of those first-

Machines

... at home, but the industrial one.

Yeah, the Nespresso professional machine.

You gotta, you gotta take me for a test drive through here.

Hi, I'm Wilhelmina O'Keefe.

In this mainstream podcast special series, The Common Grounds, served by an espresso professional, we chat to Andrew Bowring, the New Zealand market director for Nespresso.

In this series, we'll step inside some of Aotearoa's most loved small and medium businesses, exploring their culture, their stories, and how coffee helps bring people and ideas together.

Well, the genesis of every good idea and every good conversation, I think, comes from a coffee, so we may as well make one of those first.

Our machine is just around here to the right.

Now, I've got one of the new Virtuo machines at home, but the industrial one.

Yeah, the Nespresso Professional

Machine.

Hi, I'm Wilhelmina O'Keefe.

In this mainstream podcast special series, The Common Grounds, served by an espresso professional, we chat to Andrew Bowring, the New Zealand market director for Nespresso.

In this series, we'll step inside some of Aotearoa's most loved small and medium businesses, exploring their culture, their stories, and how coffee helps bring people and ideas together.

Well, the genesis of every good idea and every good conversation, I think, comes from a coffee, so we may as well make one of those first.

Our machine is just around here to the right.

Now, I've got one of the new Virtuo machines at home, but the industrial one.

Yeah, the Nespresso Professional

Machine.

Hi, I'm Wilhelmina O'Keefe.

In this mainstream podcast special series, The Common Grounds, served by an espresso professional, we chat to Andrew Bowring, the New Zealand market director for Nespresso.

In this series, we'll step inside some of Aotearoa's most loved small and medium businesses, exploring their culture, their stories, and how coffee helps bring people and ideas together.

Well, the genesis of every good idea and every good conversation, I think, comes from a coffee, so we may as well make one of those first.

Our machine is just around here to the right.

Now, I've got one of the new Virtuo machines at home, but the industrial one.

Yeah, the Nespresso Professional

Machine.

It has to be very specific.

Your talk about price anchoring reminded me of a fun conversation I had years ago with the former CEO of Nespresso, who gave me a very similar kind of example.

He says, early days of figuring out how to charge for these Nespresso pods, Like, what are we going to compare ourselves to? He's like, if we compare ourselves to the cost of making it at home by yourself with a little stovetop device that existed, you know, packing in the grounds yourself, we're a very expensive company.

option then.

He says, but in our marketing back in the early days, we positioned ourselves as a comparison to what you might pay if you went to a local coffee shop and got a shot of espresso there.

Double espresso.

Pulled from a machine? Nespresso.

Okay, thanks.

Great.