Sep 28, 2026 · 56 min · 11 segments
The conversation between Tony Francesconi and Jarred Eberhardt covers their introduction, creative industry networking, design work, and the impact of AI on the creative process. They also discuss the…
Jarred EberhardtGuest
Tony FrancesconiHost
I said, I came from design and then came from advertising, but now I'm in like, to me, it's, it's a different world.
I was talking to one of the other CDs there and they have this little quick epiphany working on a bunch of stuff.
And it was, you know, when we coming from advertising, you're trying to build something that has legs and longevity and that multiple stories, there's multiple touch points.
But with PR, it's come up with a moment that will be engaging and then a week later, it's forgotten about.
an idea, but you're trying to find an idea that doesn't last or that might last in the back of someone's mind, but not in the forefront and doesn't have those legs and that longevity that advertising does.
Mental arithmetic that you kind of do to be, you know, you're still coming up with an idea, but it's, it's, it just, yeah, it kind of took me, took me kind of offside for a second to be like, oh, this is, this is completely different than what I've been, you know, I've been kind of raised in doing.
Yeah, like you're, you're on your so I tried to describe it as a thinking about advertising versus PR, right? Advertising, you've got that brand budget that goes out over a year, and you parse that out, you got milestones set up, you carve up that timeline over time, and you can build out every tactic that you want to build.
I said, I came from design and then came from advertising, but now I'm in like, to me, it's, it's a different world.
I was talking to one of the other CDs there and they have this little quick epiphany working on a bunch of stuff.
And it was, you know, when we coming from advertising, you're trying to build something that has legs and longevity and that multiple stories, there's multiple touch points.
But with PR, it's come up with a moment that will be engaging and then a week later, it's forgotten about.
an idea, but you're trying to find an idea that doesn't last or that might last in the back of someone's mind, but not in the forefront and doesn't have those legs and that longevity that advertising does.
Mental arithmetic that you kind of do to be, you know, you're still coming up with an idea, but it's, it's, it just, yeah, it kind of took me, took me kind of offside for a second to be like, oh, this is, this is completely different than what I've been, you know, I've been kind of raised in doing.
Yeah, like you're, you're on your so I tried to describe it as a thinking about advertising versus PR, right? Advertising, you've got that brand budget that goes out over a year, and you parse that out, you got milestones set up, you carve up that timeline over time, and you can build out every tactic that you want to build.
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