Dirt

And then we were looking to grow a little bit more.

We were looking to add Dirt Magazine to the, a mountain bike mag to the title as well, to the company.

And we needed somebody to properly sell ads really, because we had that sort of hand to mouth attitude before, but we're like, we need someone to actually do this properly.

So we sort of reached out to various people and who do you know, and Tim came forward.

And, you know, we were thinking, what can we do next? And a guy called Jerry came to us as well at the time, coincidentally, and said, you know, he had an idea for a map by mag and it would be downhill only.

And we thought, there's probably legs in this.

So that's when we sort of grew it and came up with Dirt Magazine.

And we had the attitude of BMX.