It saves me four hours of Photoshop retouching on this background and finding this image on Getty or wherever and then retouching the hell out of it so that it is exactly what I want it to be because I can iterate using whatever model to get pretty close to... my visual that I want to have a conversation with like my producer, whoever we're going to be using for, you know, for production.

Yeah.

It's, it's, it's all it is is as you said, it's, it's, it's just a benchmark of an idea.

It's like, this is where I would like, you know, the final output to get to.

That's all it is.

It's just a blueprint.

And it's, you know, if you look at it through like the lens of like actual design work, It's, you know, think of all of, you know, the kind of Pinterest and CVs and all of these kind of, you know, even Instagram and think of all of the creative design that you actually see on a day to day basis, especially if you are a designer, how inundated with this kind of there's this philosophy guy on Instagram and he's interesting to listen to him talk.

So, um, for you, like, how do you go about translating and distilling briefs now? And then once you actually land on that idea, how do you then, um, parse out over time your process? Like what, figure out like, okay, what do I need to do here? Yeah.