Craft

But I read somewhere that you guys are... adamant that this is going to be handmade forever right yes ai is coming in the machines are coming in you know they're aliens of land and you have said it's okay we'll go across africa and hire many people to make these before certain elements of this are made with the machine why is that

Craft is an African talent that we have, and we need to preserve that.

On one of our posts that we had on TikTok, somebody commented and said, you know, my grandmother used to make this many years ago.

How I wish I learned how to make this, right? If so many things are dying from the African culture, and if there's one thing that we are not going to let die, it's craftsmanship.

I'm calling bullshit.

Like, to me, the Crafts love...

I've been saying this about the Spanos forever.

No team in the league is spending less cash than them.

That's...

That's going to be a job that some people are going to be lined up for.

Now, Tiger's kind of like the Crafts, pretty cheap.

So Tiger's like, yeah, I need a full-time driver.

They tested the impact with a limited rollout of mass goods in certain US cities before expanding globally, watching churn rates to keep the brand promise intact.

What really shows how curating can win is the twenty-twenty three launch of Etsy's Handmade subscription service, where artisans get discounted shipping and marketing boosts for a monthly fee.

That subscription model hinges on sellers believing they'll make more money by staying in an exclusive community which translates into higher seller retention, an often overlooked KPI for marketplace owners.

From the buyer side, Etsy keeps a six point five percent transaction fee on each sale and an optional promoted listing that lets sellers bid for front page visibility both of which tap into the platform's curated narrative.

Etsy's Shipping Label Service not only gives a better rate to sellers but also keeps the user journey integrated reinforcing that single sourced experience.

If you watch the data from twenty-twenty four, about seventy-five percent of total revenue came from seller services like promotion and shipping labels, not just the marketplace fees.

Now contrast that with a pure open marketplace model such as Amazon Handmade where brand trust is outsourced to Amazon's platform, but sellers don't benefit from the same sense of belonging.

In practice, Etsy keeps a tight grip on product standards checking for authenticity forbidding replicas and actively moderating listings which demands more operational overhead.

Mastering the craft.

Rothmeier.

Mastering the Craft, excellent book.

And the reason I loved it so much is it's all operational philosophy.

I can't get enough of it.

Thus timidity is opposed to audacity, to both, of, which the want of true courage is common; but both timidity and audacity are opposed to fortitude.

Craft also is opposed to fatuity, to both, of, which the want of intellect is common; and both these are opposed to prudence.

Thus, too, profusion is opposed to avarice, to both, of, which illiberality is common; and both these are opposed to liberality.

And in a similar manner in the other virtues, by all, of, which it is evident that perfect numbers have a great similitude to the virtues.

Yeah.

And then Filmmake and Craft, I have it at seven just because the tools enacted, all the strategies.

You know, I didn't hit on it earlier, but one of the fun things I read that because they really couldn't lock off these scenes or they didn't have the money to lock off the Diamond District in New York.

So, so many of the extras that you see are just real people.