Matt Campbell - An event pro with no category is invisible!

Are you struggling to stand out in the crowded wedding industry? What if focusing on a specific niche could make you the first person people think of? In this guest episode with Matt Campbell, we ask: What does it take to become the go-to expert? How do your reviews, social media, and content reflect the category you want to own? We explore real strategies for narrowing your focus while still enjoying the work you love—and why that focus is crucial for referrals, higher fees, and success in a changing digital world. Listen to this new episode for ideas on how defining your specialty can help you build authority and become the top pick for your ideal clients. About Matt:  Matthew Campbell is the founder of Wedding Hit Records, the first brand built entirely around wedding music for professionals. He runs My Wedding Songs, The Wedding MusicLetter (5,800+ subscribers), and The Wedding Songs Podcast (95,000+ downloads). He's spent 30+ years at the intersection of weddings and music.  Contact: https://weddingmusicletter.com/ If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com  Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com   View the full transcript on Alan’s site: https://alanberg.com/blog/ Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com  And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "**The Wedding Business Solutions Podcast**" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.  **Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site:**  - Apple Podcast: http://bit.ly/weddingbusinesssolutions - YouTube: www.WeddingBusinessSolutionsPodcast.tv - Spotify: https://spoti.fi/3sGsuB8 - Stitcher:  http://bit.ly/wbsstitcher - Google Podcast: http://bit.ly/wbsgoogle - iHeart Radio: https://ihr.fm/31C9Mic - Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com