Jul 22, 2026 · 41 min · 10 segments
In this episode of Good, Bad & The Ugly, Leon Rymer, Will Plant, and Cormac Wooller review, analyze, and rank the biggest World Cup advertising campaigns and sports marketing strategies. From clever…
Cormac WoollerHost
Leon RymerHost
Will PlantHost
As it stands, we are playing Mexico this weekend at 1am on Monday morning, so some sore heads in the office, I'm sure.
And the reason why we've got our shirts on and a nice few shirts gracefully brought in by Cormac today behind us is today's Good by the Ugly is themed around the World Cup.
We have a few examples outside the World Cup, but a lot of the honorable mentions, what we're going to discuss today, are World Cup-based advertising.
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As it stands, we are playing Mexico this weekend at 1am on Monday morning, so some sore heads in the office, I'm sure.
And the reason why we've got our shirts on and a nice few shirts gracefully brought in by Cormac today behind us is today's Good by the Ugly is themed around the World Cup.
We have a few examples outside the World Cup, but a lot of the honorable mentions, what we're going to discuss today, are World Cup-based advertising.