Ofcom

That viewers can understand and know and they know which brands they trust online.

And they know that because we voluntarily comply all our online content with Ofcom's code.

In which case, if you're so confident about it, Chris, why? I mean, you don't work for the BBC, but why is the director general of this organisation's answer to all of this? to basically ask for an algorithmic attention subsidy for his organisation's journalism, if he's so confident about the sort of journalism that it is and it getting ivory.

Well, I

So Lewis, before you give us

an example though, I want you to unpack that so people listening know exactly what you're meaning.

So you mean the way that Ofcom currently regulates broadcast news needs to evolve.

It's a bit too strict for him.

And we did a whole campaign with Stammer a few years back, the British stammering organisation, about the lack of representation.

And like Ofcom looked at it all and said, yeah, there's a huge, it's being left behind in the representation of disability, of gender, of all these different things.

Stammering really isn't there.

They did like a YouGov survey, and I think one in 20 people could name a character in TV or film who stammers, and less than that could name more than one.

And we're using GB0RVR.

We have a special license from Ofcom to operate on the location for the day.

So we apply for that beforehand.

Is this a sort of a national event of a similar radio station set up for today? Yes,

And someone comes along and goes, whoa, whoa, whoa.

Whoa, Ofcom have put these rules in place.

Alistair Campbell and Rory Stewart, John Sopel and Emily Maitlis, they ain't happy with McKenna and Maguire spending a million pounds.

No, no, no.

I think with yourself, we used the phrase turbo cancer.

And Ofcom were very upset about the use of that term at the time.

But it's certainly interesting to me to hear that you and your colleagues, you know, are still hyperprogression or turbo cancer, but you're still describing the same phenomenon.

So as well as people's immune systems becoming exhausted, there was another problem besides.

OK, we need to just stay away from Man City, Alexis.

Dancing a salsa with lifts we can't properly describe without using some tier two Ofcom words.

It's Danny Dyer and her partner Nikita.

And yet it was strangely polite.

Online service providers would have to more closely control the extent to which children can access body stigma or depression content on their platforms under proposals put forward by the UK's online safety regulator.

Ofcom has recommended a recategorisation of body stigma and depression content under the UK's Online Safety Act with a view to ensuring greater protections for children against that kind of content.

It would be recategorised to priority content that is harmful to children.

Online safety regulation expert Gemma Erskine said the difficulty with categories like body stigma and depression content is that they're not easy to define.