Sep 15, 2026 · 1 hr 9 min · 11 segments
**In an interview on Devex's Theory of Change podcast, Alight CEO Jocelyn Wyatt warned that the traditional humanitarian business model is facing…
Jocelyn WyattGuest
Michael IgoeHost
Do you have sort of a causal explanation for why that happens? Why certain crises sort of capture global attention or motivate a sort of whole of society mobilization and others don't? Is it simply like...

attention fatigue, and it, you know, we have to sort of wait until public support has a chance to sort of recharge or like, what's going on there? And I mean, that's got to make it difficult to sort of think through organizational strategies, but also, you know, something that must be really important to be aware of, but how do you make sense of it?

I think if there's too many crises that fall in too short of a time period, people do get sort of fatigued by that.



And my sense is that people for a place like Sudan are sort of saying, like, it's always been in shambles.

What difference is my dollar going to make? These people can't get it together and aren't recognizing it.

All the complex, the political situation and the proxy wars and the fighting over resources that are happening that is of no fault of the Sudanese people at all.

That it is, you know, almost entirely created through these external pressures and political situations.

But I think people don't necessarily understand the complexity of that, whereas they see the Ukrainians as like these are people that are undeserving of this conflict.

Do you have sort of a causal explanation for why that happens? Why certain crises sort of capture global attention or motivate a sort of whole of society mobilization and others don't? Is it simply like...

attention fatigue, and it, you know, we have to sort of wait until public support has a chance to sort of recharge or like, what's going on there? And I mean, that's got to make it difficult to sort of think through organizational strategies, but also, you know, something that must be really important to be aware of, but how do you make sense of it?

I think if there's too many crises that fall in too short of a time period, people do get sort of fatigued by that.



And my sense is that people for a place like Sudan are sort of saying, like, it's always been in shambles.

What difference is my dollar going to make? These people can't get it together and aren't recognizing it.

All the complex, the political situation and the proxy wars and the fighting over resources that are happening that is of no fault of the Sudanese people at all.

That it is, you know, almost entirely created through these external pressures and political situations.

But I think people don't necessarily understand the complexity of that, whereas they see the Ukrainians as like these are people that are undeserving of this conflict.
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