HILLS On Creating A Record For A Viral Sound

This week I am joined by the tech house duo HILLS. During this episode, we explore the precise steps they took to build their career. Known originally for their standout remixes, the duo breaks down their clever approach to sharing music and demos by utilizing Instagram's "Close Friends" feature to distribute Dropbox links directly to their core audience. Providing that level of unfiltered access to their listeners paved the way for them to build a huge fan base in Asia and tour there at least once a month. We also discuss the reality of the current tech house scene and how heavily saturated it is becoming, meaning you constantly compete against other artists, venues, and events all on the same night. They share a fascinating perspective on the differences between playing in bands versus the DJ world, noting that electronic artists tend to be highly supportive of one another while band culture can be noticeably more cutthroat. We also discuss the mechanics of creating a record for a viral sound, including how they intentionally time a song's build to hit perfectly for social media. The conversation then shifts to the rapid accessibility of artificial intelligence in production and how quickly we might see it generating full tracks across any genre. Finally, we touch on the balance of their partnership and how their deeply rooted, brotherly relationship is the true foundation that makes HILLS so unique. This episode is sponsored by the following: Toneframer - Head to https://www.toneframer.com/will and code WILL gets you 50% off your first three months. Playlist Push - use code WILLPUSH for 15% off at checkout https://playlistpush.com/spotify-playlists-promotion ⏲ Follow Will Clarke ⏱ https://willclarke.komi.io/ https://djwillclarke.com/ https://open.spotify.com/artist/1OmOdgwIzub8DYPxQYbbbi?si=hEx8GCJAR3mhhhWd\_iSuew https://www.instagram.com/djwillclarke https://www.facebook.com/willclarkedj https://twitter.com/djwillclarke https://www.tiktok.com/@djwillclarke * * * Hosted on Acast. See acast.com/privacy for more information.