Jun 9, 2026 · 16 min · 8 segments
Local search was busy last week. Claire Carlile and Darren Shaw break down what happened, why it matters, and what you should do about it. This week, they cover: 📝…
Claire CarlileHost
So my first linky link is two of my, who I've decided are now my favorite marketers in the world.
... it's called, I know, uh, Why B2B Is More Emotional Than B2C, and I have spoken about Talia Wolf before, and it is Amanda Natividad's, uh, podcast, which I love because she's so clever.
the two of them are talking about the, the happy relationship, uh, of the way two things work side by side.
... good old chin wag about, uh, those two things, but mostly because it's Amanda's podcast, she's, uh, interviewing Talia, so Talia talks about, um, emotional targeting.
So yes, it's relevant for local businesses because you are trying to sell things to people, and you need to know things about them, particularly, uh, the emotional buttons that need to be pressed.
Um, that made it sound really cheap and nasty and like it was just manipulation.
And, um, 'cause I like to always get in a sneaky additional link, um, I've also just bought the Zero Click Marketing book that Amanda and, uh, Rand have written, and, um, I'm really looking forward, uh, to receiving it, although mine is digital, I think, because they're not shipping to the UK because it costs £6 million.
So my first linky link is two of my, who I've decided are now my favorite marketers in the world.
... it's called, I know, uh, Why B2B Is More Emotional Than B2C, and I have spoken about Talia Wolf before, and it is Amanda Natividad's, uh, podcast, which I love because she's so clever.
the two of them are talking about the, the happy relationship, uh, of the way two things work side by side.
... good old chin wag about, uh, those two things, but mostly because it's Amanda's podcast, she's, uh, interviewing Talia, so Talia talks about, um, emotional targeting.
So yes, it's relevant for local businesses because you are trying to sell things to people, and you need to know things about them, particularly, uh, the emotional buttons that need to be pressed.
Um, that made it sound really cheap and nasty and like it was just manipulation.
And, um, 'cause I like to always get in a sneaky additional link, um, I've also just bought the Zero Click Marketing book that Amanda and, uh, Rand have written, and, um, I'm really looking forward, uh, to receiving it, although mine is digital, I think, because they're not shipping to the UK because it costs £6 million.
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