Seer Interactive

I'm trying to do s- get some stuff built in advance so that I can, uh, chat with folks who are in the know about various systems and say like, "Hey, here's the thing I'm working on," you know, y- "What do you think? Am I, am I on, going up the right tree?" One of the big ones is Google released a paper in mid-September, uh, s- uh, well, they released a, a production notice saying in, you know, mid-Septem- in from earlier this year we've got this paper out about a new way of AI search working.

And so I am, I'm gonna try and grab some time with Will Reynolds from Seer Interactive, and we're gonna nerd out over can I implement this thing successfully to replicate Google's system? 'Cause they've told, the i- in the very, very technical academic paper, they give away all of the materials used to make it.

So I'm gonna say, "Let's see if we can build this for ourselves." But, uh, yeah, looking f- uh, forward to that.

Katie's got her Claude for Business workshop.

And then two, they realized they weren't necessarily always the ones to make those decisions.

So the two people I'm referencing, Rand Fishkin, who built Moz, Wil Reynolds, really good friend of mine too, who built SEER Interactive, both amazing companies.

Y- if you want to read about Rand's story, read Lost and Founder.

It's a great book he writes, and he actually voices the voiceover of the audiobook himself.

Sure.

I'm Will Reynolds, founder of Seer Interactive, and, uh, I think I'm like a concierge of the internet.

Like, I like helping-

Yeah

I, no, I was gonna say I totally agree, and it's, and it's how I actually got hired into agency in the first place.

So I used to work at SEER Interactive and, um, famously that founder, Will Reynolds, um, he, it, it unbeknownst to me, but he cost justified hiring me, um, because he looked at his harvest hours, and he looked at all the time that overtime was going to things, as he put it, like crap he doesn't like to do.

And so it was-

[laughs]

If a journalist independently reports a claim a brand makes, that claim becomes citable in a way self-description never is.

Seer Interactive found in May 2026 that brands with a strong Trustpilot review profile saw a 75% AI citation rate versus 1% for brands without a Trustpilot review profile.

That's a big gap.

I used to think of PR and marketing as separate from technical SEO work entirely, sort of two different departments.

Who do you follow for inspiration or information?

I am a, a huge fan of Will Reynolds with SEER Interactive.

They're a, a, a SEO agency, but they do...

You know, Will is very forward-thinking on AI and LLMs.