Amanda Natividad
Internet personality
70
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13
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10
PODCASTS
Search complete. 70 mentions across 13 episodes found for "Amanda Natividad".
Sep 29, 2026
Amanda NatividadHOST
Yeah, that was fun.
Amanda NatividadHOST
You're CEO of Referral Rock, but you are one of the CEOs, one of the executives who is pretty hands-on in marketing where you have a good pulse on what's going on, what's working, what's not.
Amanda NatividadHOST
Correct me if I'm wrong, but I don't think your background is in marketing specifically.
Amanda NatividadHOST
It's been something that you've learned along the way as a founder, right? As an executive.
Josh HoGUEST
It was like an Evernote competitor.
Josh HoGUEST
This is way back in like, you know, 2010 types of timeframe.
Josh HoGUEST
But one of the early things I figured out was like, had a rank for online notes and did some early PR before I even knew what I was doing.
Josh HoGUEST
We got cited on Lifehacker and a couple other sites.
FrenesHOST
Exactly.
FrenesHOST
Amanda Natividad highlighted this.
FrenesHOST
The so-called small tasks, we want AI to automate like interpreting a creative brief, actually requires substantial human judgment.
Thomas AllgireHOST
Because an LLN doesn't actually know anything.
Michael ReynoldsHOST
There is such a complex ecosystem of touchpoints that exist today that it's very difficult to have that much visibility in a linear fashion anymore.
Michael ReynoldsHOST
Rand Fishkin, who's the co-founder of a book on this topic, along with Amanda Natividad, calls this zero-click marketing.
Michael ReynoldsHOST
I don't know as much about Amanda, but Rand Fishkin I followed for a long time.
Michael ReynoldsHOST
He's the co-founder of Moz, which is a search engine company and a search engine software kinda measuring company and one of the most brilliant minds in search marketing in the world.
Britt KlontzHOST
[gentle music] Last week, Amanda Natividad walked us through why she thinks good PR people could run a company, and this week she's back with the other half of that conversation.
Britt KlontzHOST
And it starts with a claim that sounds almost obvious once she says it out loud, and that's that PR has always been zero-click marketing.
Britt KlontzHOST
Amanda's going to get into why AI visibility is finally putting a number on something PR people have never been able to prove, what that number actually is, and the tools she uses to track it, and why that very thing that makes PR hard to measure might be the exact thing that makes it valuable.
Britt KlontzHOST
I'm Brit Clontz, and welcome back to Digital PR Explained.
Britt KlontzHOST
Here's the rest of my conversation with Amanda Natividad, Chief Evangelist at SparkToro and cor- co-author of Zero Click Marketing.
Britt KlontzHOST
You brought up something else, and I don't mean to pivot the topic too much, but I do wanna make sure we touch on zero-click marketing, of course, and how you feel like PR is having a resurgence because of, dun, dun, dun, AI visibility.
Britt KlontzHOST
Um, what are you actually seeing that makes you say that?
Darrell AlfonsoHOST
So let's unpack this a little bit further.
Darrell AlfonsoHOST
You know, we we Phil and I had Amanda Natividad on.
Darrell AlfonsoHOST
It was like episode 230.
Darrell AlfonsoHOST
And she talked about zero click marketing.
Wil ReynoldsGUEST
I'd rather know I'm earning human trust than to try to win for the proxy of human trust, because then I got a chance to potentially win both.
Amanda NatividadHOST
I'm Amanda Natividad, and welcome to Zero Click Marketing.
Wil ReynoldsGUEST
So it's a very interesting thing about just like the way that I've always looked at presenting is one, when I write blog posts, I never make links out to other sites, open a new tab.
Wil ReynoldsGUEST
because I fundamentally believe that if my was that good, you're coming back, baby.
Kipp BodnarHOST
What might shock you is today, less than 32% of people who search actually click on a link in Google, and this shift is destroying your business.
Kipp BodnarHOST
Today, we're joined by Amanda Natividad.
Kipp BodnarHOST
She is the co-author of Zero-Click Marketing, a new book that's out, as well as chief evangelist at SparkToro.
Kipp BodnarHOST
We're here to help you understand how search is actually changing, the rules to succeed in this new world, and you're gonna wanna stick around because we got a load of more data points that are gonna really change how you think about growing your business.
speaker_2HOST
It's completely breaking down.
speaker_1HOST
So today our mission is to explore this fascinating framework developed by marketing researchers Amanda Natividad and Rand Fishkin.
speaker_1HOST
Yeah,
speaker_2HOST
it's such good source material.
Britt KlontzHOST
Amanda Natividad told me something in an email.
Britt KlontzHOST
She said she's never said publicly before.
Britt KlontzHOST
And that is that she believes good PR people could run a company and not just help run it, but actually run it as a CEO.
Britt KlontzHOST
And I love this, right? And when I asked her where this idea comes from, she didn't just give me more info on her theory.
Britt KlontzHOST
She actually told me a story about about a press release that almost wasn't transparent enough a team that just wouldn't let it slide and a blog post that ended up outperforming the official announcement for years welcome back to digital pr explained i'm brit klontz and today's guest almost needs no introduction if you've spent any time near marketing linkedin lately Amanda Natividad is Chief Evangelist at SparkToro, co-author of the new book coming out in October called Zero-Click Marketing with Ran Fishkin.
Britt KlontzHOST
And most recently, Amanda was a guest on NPR's The Indicator talking about zero-click marketing.
Britt KlontzHOST
So Amanda, you told me that good PR people could run a company and you mentioned or you referenced your time at Fitbit specifically when I asked you for like a good example in which or maybe when you first had this idea and your experience working with Jen Raul's team there.
Heike YoungGUEST
I think you're so spot on.
Heike YoungGUEST
I think what I am seeing in places like LinkedIn, you know, I know Amanda Natividad talks about, like, the zero-click marketing, is like, where are conversations actually happening? LinkedIn is a huge one.
Heike YoungGUEST
It's not the only place, but it's a huge one.
Heike YoungGUEST
So, like, let's take LinkedIn for a second.
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