This week on The Upswing, WTMJ's Jeff Sherman welcomes Taylor Hibl, COO of Sussex-based Exterior Pros, to discuss the challenges and opportunities of running a family-owned home remodeling business. Hibl shares her journey into the family business, the importance of building a strong workplace culture, and how Exterior Pros is connecting with younger customers and employees. She also explores the state of the home remodeling industry, offers practical advice for homeowners preparing for winter, and discusses changing design trends. Plus, Hibl shares the story behind Exterior Pros' new partnership with the Milwaukee Bucks and how the company continues to grow despite rising costs and economic uncertainty.
The Upswing is presented by Horicon Bank.
