Oct 16, 2026 · 1 hr 5 min · 13 segments
**You're paying for clicks and leads. How much of that is actually turning into paying customers?** I'm in St. Louis at [Chans Weber's](https://www.linkedin.com/in/chansweber/ "Chans Weber") office…
Andy HumphreyHostBut back to my point, when we get-- when we talk about it, so the lead go, Joe Schmoe fills out the form.
A job is worth ten thousand dollars, okay? And let's say that we need five qualified leads to close one job.
So we'll go to our client and say, "What is this service? How much is it worth, and what close rate are you at?" "This is worth ten thousand dollars, and we close forty-six percent of them." "Great.
And we will take all these jobs and all these services, and we will take that job and that lead, and if it's qualified, we will send it to our platform and put a two thousand dollar value on it because it's one of the five.
We will send that two thousand dollars back through WhatConverts and back out to Google Ads and say, "This was worth two thousand dollars." Now, the cleaning company that filled out a form and said, "We wanna clean your office," that is scored a zero.
It goes to our proprietary AI platform, and we put a zero dollar valuation on that.
Let's say you have a twenty thousand dollar service, and every lead is worth four thousand dollars.
These are worth two thousand dollars, which gives you an idea of how much we're willing to spend.
These are worth four thousand dollars, which means we're willing to spend more on these than we are here.
But back to my point, when we get-- when we talk about it, so the lead go, Joe Schmoe fills out the form.
A job is worth ten thousand dollars, okay? And let's say that we need five qualified leads to close one job.
So we'll go to our client and say, "What is this service? How much is it worth, and what close rate are you at?" "This is worth ten thousand dollars, and we close forty-six percent of them." "Great.
And we will take all these jobs and all these services, and we will take that job and that lead, and if it's qualified, we will send it to our platform and put a two thousand dollar value on it because it's one of the five.
We will send that two thousand dollars back through WhatConverts and back out to Google Ads and say, "This was worth two thousand dollars." Now, the cleaning company that filled out a form and said, "We wanna clean your office," that is scored a zero.
It goes to our proprietary AI platform, and we put a zero dollar valuation on that.
Let's say you have a twenty thousand dollar service, and every lead is worth four thousand dollars.
These are worth two thousand dollars, which gives you an idea of how much we're willing to spend.
These are worth four thousand dollars, which means we're willing to spend more on these than we are here.
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