And now you have a multimillion-dollar agency.

Yeah.

It's a true story.

I was probably where a lot of people find themselves in their late twenties.

I was, I think I was twenty-nine years old.

I'm forty-four now, so that would, that tracks, I'm in year fifteen.

I found myself at twenty-nine years old.

Uh, what, what comes next or what's the next piece that someone should work on?

Stream now, pay never.

One frame of thought is what Gary Vee, and I've e- actually even heard Andy Frisella say this as well, that AI content in general and social media is essentially becoming like a slot bucket because no one's themselves anymore.

No one's genuine.

There's shortcuts around everything, blah, blah, blah, blah, blah, blah, blah.

Social media is going to die.

I see that.

I see it now in my feed where I'm like, "I'm annoyed with this." Like, I'm seeing like the same shit, you know, and I'm like, "Man," like, and I'm annoyed with it.

... how are you navigating that?