Aug 18, 2026 · 49 min · 9 segments
With AI-generated ghost stores on the rise, shoppers are entering a new era of consumer distrust. So why do supermarkets tempt us into buying more than we planned? And how can you tell a genuine…
Elizabeth StilesHostPhysical stores capture people's attention and keep them for as long as possible, but online stores, they have to catch people's attention and keep them for as long as possible as well, but in a different way.
But it, and also it's about tracking those average transaction values, 'cause the big retailers, they spend a lot of time obsessing about that.
So all of their bestsellers on the right, or they'll just consider the journey that you're gonna go on-
The other reason why they would put tables in is because you are more likely to buy something once you ha- pick it up.
Oh, really? So they're calling it this trust recession, so less and less trust.
Everything that's customer-facing, you have to make sure that, do you have reviews? Do you have genuine-looking reviews? People sometimes worry, retailers sometimes worry if they get a bad review, but actually what they re- don't realize is that it, mm, it helps with this, the proof that they're human.
Read the full transcript.
Create an account to read the whole episode, search across every transcript, and follow the shows you care about.
Physical stores capture people's attention and keep them for as long as possible, but online stores, they have to catch people's attention and keep them for as long as possible as well, but in a different way.
But it, and also it's about tracking those average transaction values, 'cause the big retailers, they spend a lot of time obsessing about that.
So all of their bestsellers on the right, or they'll just consider the journey that you're gonna go on-
The other reason why they would put tables in is because you are more likely to buy something once you ha- pick it up.
Oh, really? So they're calling it this trust recession, so less and less trust.
Everything that's customer-facing, you have to make sure that, do you have reviews? Do you have genuine-looking reviews? People sometimes worry, retailers sometimes worry if they get a bad review, but actually what they re- don't realize is that it, mm, it helps with this, the proof that they're human.