Aug 31, 2026 · 31 min · 9 segments
David Rock's SCARF model says five drivers shape behavior from childhood onward — status, certainty, autonomy, relatedness, fairness — and Lynette maps each one onto the brands that built themselves…
Lynette WongHost
Shann BiglioneHost
It is late summer, the goldenrod is going, and research shows that it's six weeks till the first frost is when they're blooming.
We are talking of a long pointy thing with a shower of golden flowers on the top.
And, you know, I was once again going through little research rabbit holes, right, on goldenrod, but also on other things.
And this is something, you know, we've talked about before and I wanted to go deeper into, which was what are some of the underlying universal human truths? that drive behavior.
I think we're building on this, right, from the conversation with Mark Ruckman on that substrate layer.
We talked about this with Tom Goodwin on what is that timeless, unchanging things.
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It is late summer, the goldenrod is going, and research shows that it's six weeks till the first frost is when they're blooming.
We are talking of a long pointy thing with a shower of golden flowers on the top.
And, you know, I was once again going through little research rabbit holes, right, on goldenrod, but also on other things.
And this is something, you know, we've talked about before and I wanted to go deeper into, which was what are some of the underlying universal human truths? that drive behavior.
I think we're building on this, right, from the conversation with Mark Ruckman on that substrate layer.
We talked about this with Tom Goodwin on what is that timeless, unchanging things.
