Oct 22, 2026 · 1 hr 19 min · 12 segments
Mike Boyle is a world expert in strength and conditioning, functional training, and sports performance. The co-founder of Mike Boyle Strength & Conditioning (MBSC), Mike has trained thousands of…
Gary BertwistleHostI would say we're more of a hybrid, to be honest, because I think we do a lot of education.
But if you looked at a business and judged it by where its revenue comes from, then our revenue comes from training people primarily.
I think that's, and truthfully, that's the way I like it because I think we are educating people.
And I think now via the internet, we're educating people all over the world in terms of how we train.
So I think what we have, which I think is an advantage is a really good brick and mortar laboratory for lack of a better term, where we can try the stuff that we think is working And then you see it very much in real time.
Hey, we talk about this a lot in our staff meetings, sort of this works, this doesn't work.
Sometimes we'll take things that are, hey, that was a pretty good idea, but we put it in play and it didn't, for whatever reason, didn't work well, didn't teach well, the clients didn't adapt well to it, whatever it is.
So I'm glad you set that up for me because I've heard you talk about the fact that you and the business are married to best practice.
What does that look like as a philosophy when you've systemized yourself through 30 countries? That must be quite a thing to think about, to have that practice and the standards you set representing the business and the brand in 30 countries.
And I think that's what we've really tried to do is try to think about something that's safe, where people aren't going to get injured in training and something that's smart, meaning that we're drawing We're trying to draw from the most intelligent people that we can.
And then we're trying to look at that and say, okay, how does that apply to our athlete population? How does that apply to our young athlete population? How does that apply to our adult population? And then what we've tried to do, when you talk about 30 countries, in some situations, we've tried to find people that speak the language that we can partner with who can help us to get that message across.
We've got a really good partner in Spanish-speaking countries now, Raul, who interned with us and obviously is a native Spanish speaker.
We can do well in a place like Brazil, which has a really big, thriving fitness market.
I think ultimately it comes down to the thought process and then developing relationships so that you can impart that thought process to the next person.
I would say we're more of a hybrid, to be honest, because I think we do a lot of education.
But if you looked at a business and judged it by where its revenue comes from, then our revenue comes from training people primarily.
I think that's, and truthfully, that's the way I like it because I think we are educating people.
And I think now via the internet, we're educating people all over the world in terms of how we train.
So I think what we have, which I think is an advantage is a really good brick and mortar laboratory for lack of a better term, where we can try the stuff that we think is working And then you see it very much in real time.
Hey, we talk about this a lot in our staff meetings, sort of this works, this doesn't work.
Sometimes we'll take things that are, hey, that was a pretty good idea, but we put it in play and it didn't, for whatever reason, didn't work well, didn't teach well, the clients didn't adapt well to it, whatever it is.
So I'm glad you set that up for me because I've heard you talk about the fact that you and the business are married to best practice.
What does that look like as a philosophy when you've systemized yourself through 30 countries? That must be quite a thing to think about, to have that practice and the standards you set representing the business and the brand in 30 countries.
And I think that's what we've really tried to do is try to think about something that's safe, where people aren't going to get injured in training and something that's smart, meaning that we're drawing We're trying to draw from the most intelligent people that we can.
And then we're trying to look at that and say, okay, how does that apply to our athlete population? How does that apply to our young athlete population? How does that apply to our adult population? And then what we've tried to do, when you talk about 30 countries, in some situations, we've tried to find people that speak the language that we can partner with who can help us to get that message across.
We've got a really good partner in Spanish-speaking countries now, Raul, who interned with us and obviously is a native Spanish speaker.
We can do well in a place like Brazil, which has a really big, thriving fitness market.
I think ultimately it comes down to the thought process and then developing relationships so that you can impart that thought process to the next person.
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