How to Win On Sports Audio, with Adam Marks, Sports Sales Director at SiriusXM Media

I'm wondering what is like the difference of like when you when you started doing it with like obviously through COVID and what's the difference between like the audio experience then versus now? Because I know audio has been around forever, but the capabilities have changed, like how you advertise has changed.

So what do you see as the biggest differences of those two eras?

I think the biggest difference I've seen is the amount of content and also the way that the different creators have kind of expanded their presence.

So, you know, we really started, it was primarily satellite.

It was the sports channels on satellite with some targeting content.

You know, capabilities on on, you know, the Pandora side from the streaming side.

And now we have, you know, hundreds of different podcasts.

We're doing live events.

We're doing we have so many more league partnerships.

We now have, you know, a partnership with YouTube Audio and their sports and a partnership with Odyssey to kind of broadcast their events.

They're sports channels for, you know, kind of reach the display sports fans.

So I think more than anything, our content has really grown.

And because our content has grown, the opportunities for brands has really grown because it just gives them more ways in that, you know, we didn't really have before.

And what do you say like is the biggest like opportunity or like what's working versus like if I was going to go in right now and then that's like what's not also working if I tried to execute a campaign?

I think the main thing that I see be successful is when brands or, you know, working with our advertisers, it's really just kind of really getting beyond the moment, I guess is the easiest way to say it.

So, so many brands and advertisers really focus on the play-by-play, which is important.

But a lot of times consumers have made their decisions by the time they're watching those games.

So what we have really seen be successful is to kind of integrate those brands into the conversation throughout the week.

Like right now, I mean, like I said before we started, I'm a huge Ravens fan.

I think I'm the only Ravens fan in this country.

Great game last night.

But now everyone, you know, if you've turned on Sports Talk today, you know, everyone is talking about what happened yesterday.

You know, there was the Giants-Commanders game where they didn't have the timeout.

There's the Eagles-Jacksonville game.

All that talk going on throughout the week.