"it's just water weight"

the heaviest i weighed in was 411 pounds and now

i'm skinnier than you haters nothing tastes as good as skinny feels but revenge is a dish best served cold How did Nikocado Avocado go from 411 pounds of

fat,

boring, irrelevant to skinny Nicholas Perry two steps ahead?

Two steps ahead.

Two steps ahead.

Two steps ahead.

If there was one person gifted with an indestructible body, it must be Nikocado Avocado.

Not only can he inhale a stick of butter with a jar of ranch, a carton of milk, and six bags of ramen and a bag of blue Takis in one breath, casually eats a two, excuse me, 20,000 calorie burger and can swallow 10,000 calories of hot Cheetos, but he also made multi-millions.

Oh my God, we're about to watch a show.

It's called Watch the World Struggle.

Oh, I love watching poor people.

They struggle, oh, I just need popcorn.

I could sit here and watch them struggle all day.

Buys a penthouse.

You guys, look at my living room.

It's large and in charge.

Cooking is for

peasants.

Then out of the blue gets 300 pounds lighter.

Never have I thought I'd make a video about Nikocado Avocado.

But as your marketing bestie who graduated top 1% UCLA Business Economics with a background in marketing, whenever there is a shocking rebrand that all of you tag me in, I'm here to learn it with you and share strategies I would advise if I were on Nikocado Avocado's PR team.

Because even though Nikocado has been using some of the most manipulative and seemingly effective marketing strategies, skinny privilege can still fail you if you have a terrible brand.

Because a brand is not about how you see yourself, but how your future college, future boss, future boyfriend sees you.

That's the importance of brand.