Apr 29, 2026 · 1 hr 20 min · 35 segments
Peter Finch talks us through his journey to becoming one of the most recognisable figures in golf today 🎙️ We sat down with one of the most recognisable figures in golf and ran through everything…
Peter FinchGuestspeaker_0HostBut I suppose you're playing into your skill set, 'cause your skill set is coaching people, and your skill set is golf.
So you're saying about, you know, not wanting to do the, I suppose, like, the small chat of drumming it up, whereas, like, the actual showing your skill set on the videos.
You know, someone's watching it and going, "Okay, you know, let's ignore the chat, but actually the coaching element is what I'm interested in here."
Well, the early, there was a lot of hostility early on from, like, other PGA pros and from people within the industry because information at that time, certainly golf coaching, was seen as something to be guarded, something which you had to pay to get access to.
You know, if you paid for a PGA pro's lesson, you were seen as being over to an expert, and if that expert gave that information away for free, what was the incentive of going to see that pro? Um, and it certainly played on my mind.
I was like, "Well, if I do a video on fixing a slice, why would someone then come in for a lesson to fix that slice?" Like, I've just given them the key that they need to fix that.
You, you put the information out there, but more than that, you put yourself out there as a person that people can approach.
And it, it, it took me a while to figure it out, but if you think about going for a golf lesson, if you think about going for any kind of lesson or coaching in whatever you do, you're searching around for somebody, you're booking that lesson, you're going into a new environment where you don't know that person.
You're obviously spending money with them, and it makes it a lot easier to do if you've seen them beforehand.
You can go into that lesson already kinda knowing who they are, and that was the biggest factor, and still is the biggest factor in, like, coaching with people who do YouTube videos, is the fact that people can feel they trust and know that person before they even go in for a lesson.
So that was the, that was the biggest thing that worked, although I didn't really realize any of this till quite a while afterwards.
Sure.
But I suppose you're playing into your skill set, 'cause your skill set is coaching people, and your skill set is golf.
So you're saying about, you know, not wanting to do the, I suppose, like, the small chat of drumming it up, whereas, like, the actual showing your skill set on the videos.
You know, someone's watching it and going, "Okay, you know, let's ignore the chat, but actually the coaching element is what I'm interested in here."
Well, the early, there was a lot of hostility early on from, like, other PGA pros and from people within the industry because information at that time, certainly golf coaching, was seen as something to be guarded, something which you had to pay to get access to.
You know, if you paid for a PGA pro's lesson, you were seen as being over to an expert, and if that expert gave that information away for free, what was the incentive of going to see that pro? Um, and it certainly played on my mind.
I was like, "Well, if I do a video on fixing a slice, why would someone then come in for a lesson to fix that slice?" Like, I've just given them the key that they need to fix that.
You, you put the information out there, but more than that, you put yourself out there as a person that people can approach.
And it, it, it took me a while to figure it out, but if you think about going for a golf lesson, if you think about going for any kind of lesson or coaching in whatever you do, you're searching around for somebody, you're booking that lesson, you're going into a new environment where you don't know that person.
You're obviously spending money with them, and it makes it a lot easier to do if you've seen them beforehand.
You can go into that lesson already kinda knowing who they are, and that was the biggest factor, and still is the biggest factor in, like, coaching with people who do YouTube videos, is the fact that people can feel they trust and know that person before they even go in for a lesson.
So that was the, that was the biggest thing that worked, although I didn't really realize any of this till quite a while afterwards.
Sure.
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