Secret AI influencer campaign
Behind-the-scenes funding quietly shapes online praise
But I have noticed over the past couple years, like, I mean, obviously it's become, like, the topic of conversation-
... across our society, but I did get this weird feeling that it seemed like there were a lot of people talking about it in this strange way, people who weren't normally invested in this subject, and it did actually stick out to me.
You definitely have spider senses and you're onto something because there's this crazy story this week in Wired that was written by the journalist Taylor Lorenz, where she discovered that there is essentially this secret campaign-
So they're paying all these, all these influencers online, like they're like giving...
So they're paying these influencers, and they're, like the influencers are not disclosing that when they generate content on behalf of th- this client, that it is this client that's funding them.
So they label their posts and say it's an advertisement, but they don't actually say an advertisement for who.
And the reason why Taylor Lorenz discovered this is because she was one of the people that was reached out to-
... getting a bunch of documents what, that were, that are, are given to these influencers to explain like how they should be engaging in this campaign, and there's kinda two parts to this campaign.
But I have noticed over the past couple years, like, I mean, obviously it's become, like, the topic of conversation-
... across our society, but I did get this weird feeling that it seemed like there were a lot of people talking about it in this strange way, people who weren't normally invested in this subject, and it did actually stick out to me.
You definitely have spider senses and you're onto something because there's this crazy story this week in Wired that was written by the journalist Taylor Lorenz, where she discovered that there is essentially this secret campaign-
So they're paying all these, all these influencers online, like they're like giving...
So they're paying these influencers, and they're, like the influencers are not disclosing that when they generate content on behalf of th- this client, that it is this client that's funding them.
So they label their posts and say it's an advertisement, but they don't actually say an advertisement for who.
And the reason why Taylor Lorenz discovered this is because she was one of the people that was reached out to-
... getting a bunch of documents what, that were, that are, are given to these influencers to explain like how they should be engaging in this campaign, and there's kinda two parts to this campaign.
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Secret AI influencer campaign
Behind-the-scenes funding quietly shapes online praise
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