Oct 13, 2026 · 12 min · 10 segments
Shelf Life, the Tuesday single-brand teardown. Welcome to Shelf Life, the show where every week we put one food and beverage brand on the table and take its social media apart. The good, the bad, and…
Giovanni GallucciHost
Rachel DonovanHostOnce a year you stop because a grown man in a headset is standing on a sideline in Charlotte with mayonnaise running off his eyebrows.
Last January, Wake Forest beat Mississippi State 43-29 and coach Jake Dickert got the bucket.
The January before that, P.J. Fleck at Minnesota got it, and they had Flavor Flav do the pour.
That's a brand reading its own comments and fixing the content, which almost nobody does.
In April, a jar of mayonnaise is competing with every recipe account on the internet, and a sandwich photo doesn't freeze anybody's thumb.
The rest of the calendar has to borrow that personality without the bucket, and that's harder than the bath ever
Once a year you stop because a grown man in a headset is standing on a sideline in Charlotte with mayonnaise running off his eyebrows.
Last January, Wake Forest beat Mississippi State 43-29 and coach Jake Dickert got the bucket.
The January before that, P.J. Fleck at Minnesota got it, and they had Flavor Flav do the pour.
That's a brand reading its own comments and fixing the content, which almost nobody does.
In April, a jar of mayonnaise is competing with every recipe account on the internet, and a sandwich photo doesn't freeze anybody's thumb.
The rest of the calendar has to borrow that personality without the bucket, and that's harder than the bath ever
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