Jun 18, 2026 · 49 min · 11 segments
Feeling burnt out and stuck at a career crossroads, Heike Young channeled her experiences as a working mother and marketer into creating authentic, resonant video content on LinkedIn. The conversation…
Heike YoungGuest
A. Lee JudgeHost
Rocio OsunaHost
So she is someone I admire and had the opportunity to meet at, you know, last year's Content Marketing World.
You know, she's the founder of Heike Young Inc., a former head content at Microsoft and Salesforce.
She sits at the rare intersection of three perspectives most guests do not have at once.
Enterprise content operator at scale, creator with real distribution, and independent advisor selling into the same buyers she used to be.
I, you know, I'm a working mother as well and navigate that same space with small kids and really wonder how you do it.
You know, what is the actual secret for getting everything done without burning out? What kind of back end structure, time blocking or production workflow do you have in line to make sure your personal brand stays so consistently published?
Well, if you comment AI on this video, you'll get my personal tech stack to answer that question.
But I think actually the best compliment that you have given me is that you have started to create content of your own and you begin to, you've begun to put your voice out there more and more.
And you have let me know before that I was kind of a part of inspiring you to do that.
And that's like just the ultimate best compliment anybody could ever give to me is just like using any of my content as a jumping off point to make something yourself.
I think like when you are a working mom, actually having a creative outlet is one of the best things that you can do.
for yourself, for your relationship with your kids, for your relationship with the rest of your family.
I think that when we are working moms, it's so easy to deprioritize anything that feels like fluff or extra.
So she is someone I admire and had the opportunity to meet at, you know, last year's Content Marketing World.
You know, she's the founder of Heike Young Inc., a former head content at Microsoft and Salesforce.
She sits at the rare intersection of three perspectives most guests do not have at once.
Enterprise content operator at scale, creator with real distribution, and independent advisor selling into the same buyers she used to be.
I, you know, I'm a working mother as well and navigate that same space with small kids and really wonder how you do it.
You know, what is the actual secret for getting everything done without burning out? What kind of back end structure, time blocking or production workflow do you have in line to make sure your personal brand stays so consistently published?
Well, if you comment AI on this video, you'll get my personal tech stack to answer that question.
But I think actually the best compliment that you have given me is that you have started to create content of your own and you begin to, you've begun to put your voice out there more and more.
And you have let me know before that I was kind of a part of inspiring you to do that.
And that's like just the ultimate best compliment anybody could ever give to me is just like using any of my content as a jumping off point to make something yourself.
I think like when you are a working mom, actually having a creative outlet is one of the best things that you can do.
for yourself, for your relationship with your kids, for your relationship with the rest of your family.
I think that when we are working moms, it's so easy to deprioritize anything that feels like fluff or extra.
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