Pardot
Pardot is B2B Marketing Automation by Salesforce that allows marketing and sales teams to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency. Features include: • CRM integration • Email marketing • Lead management • Lead nurturing • Social media marketing • Sales intelligence • ROI reporting For more information, call 1-855-426-9213 or visit us at www.pardot.com.www.pardot.com
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Search complete. 25 mentions across 12 episodes found for "Pardot".
Nov 4, 2026
Drew NeisserGUEST
And so those start to become the areas of expertise.
Drew NeisserGUEST
But I'll give you an example of where You used to need, if you are running Marketo or Pardot or Eloqua, which is now Pardot Oracle, you needed somebody who was certified in those tools.
Drew NeisserGUEST
Like in order to actually get a campaign out.
Drew NeisserGUEST
So, but you know, one of our partners at the super hotel, this company conversion is AI native.
Karen HoughtonGUEST
And we were talking about that.
Karen HoughtonGUEST
And so Google marketing automation went interviewed and ended up getting a job at Pardot, which was running, um, which was running marketing automation, but I was hired to do their corporate social responsibility program.
Karen HoughtonGUEST
And then from there, he ended up selling that company for a hundred million dollars and then turned around and purchased a building in a district of Atlanta called Buckhead to build a tech ecosystem.
Karen HoughtonGUEST
And out of a hundred employees, he tagged me and said, Karen, do you wanna come build Atlanta Tech Village? It's an entrepreneur, it's a community for entrepreneurs.
Tim HarkleroadGUEST
Can forms misconstrue that number as well? Yes.
Marc BaconGUEST
Forms do, and luckily I think they're not important for GEO either, but especially if you're using like Pardot or HubSpot, then your form is a dynamic piece of content.
Marc BaconGUEST
So it will skew your score a little bit, but on those pages, the important parts are, you know, everything that comes around the form.
Marc BaconGUEST
So you need to make sure that you're outlining like why, what's the user intent on this page? If it's a gated resource, including some, key snippets from that from that resource if possible in a bulleted list are always a great thing to do and then the ai can see that there's a form usually especially if you're mentioning it in the headline you know fill out a form here to get the content then and that's really the important part
Karl OrtmannsHOST
Yeah.
Karl OrtmannsHOST
If I use Salesforce as an example, the sales cloud versus having marketing cloud, right? With Pardot and hey, it all is it's connected.
Karl OrtmannsHOST
Exactly.
Karl OrtmannsHOST
The challenges, the successes, is it really easy to shift the ICP in market?
Jon MillerGUEST
Were too hard to manage, partly because it's too manual to map individuals to things.
Jon MillerGUEST
And so I think people got really frustrated with their legacy platforms like Marketo and Eloqua and Pardot and HubSpot.
Jon MillerGUEST
Because all these changes were happening, but the platforms weren't keeping up.
Jon MillerGUEST
Um, the, you know, especially inside of Adobe or inside of Salesforce or Oracle, they just, they weren't getting the innovation for the new B2B buying process.
Karl OrtmannsHOST
So Scott and I had a really fun prep call and we'll talk more about it.
Karl OrtmannsHOST
But I told Scott that when I was early on at Bidyard, we went to this event in Toronto and it was a Pardot event.
Karl OrtmannsHOST
And he stood up there and said, here's what's wrong with your website.
Karl OrtmannsHOST
I'm paraphrasing, but the punchline is gonna be the same.
Keith JensenGUEST
Because obviously when people come to your site, 99 point whatever percent are not going to fill out a form.
Keith JensenGUEST
So even though a HubSpot or a, you know, a sale or Pardot or whatever it's called now, you know, even they even though because they may understand who that person is because they know the IP address, they're not going to tell you who that is.
Keith JensenGUEST
Right.
Keith JensenGUEST
But there are third party tools that will help resolve that identity.
Rahul SindwaniHOST
I'm Rahul Sindwani, VP of Operations at GrowthNatives.
Rahul SindwaniHOST
Today, we're talking about a platform many B2B marketers use but don't always get the expected results from, Pardot.
Rahul SindwaniHOST
Joining me is Gaurav Rajput, Senior Director of MarTech at GrowthNatives.
Rahul SindwaniHOST
Gaurav,
Gaurav RajputGUEST
welcome to the podcast.
Gaurav RajputGUEST
Thanks, Rahul.
Gaurav RajputGUEST
Pardot, now known as Marketing Cloud Account Engagement, can support lead nurturing, scoring, and sales alignment.
Gaurav RajputGUEST
But having the platform doesn't automatically mean it's generating qualified leads or contributing to pipeline.
Rob WallingHOST
This is what we did with my last startup, Drip.
Rob WallingHOST
We competed against the likes of Marketo, Pardot, and Infusionsoft, now called Keap, by offering self-serve pricing, pricing ourselves below the competition, having an incredibly usable product, and offering expert customer service.
Rob WallingHOST
Xero did this against QuickBooks, Shopify against Yahoo Stores, Stripe against Authorize.net and other clunky online merchant account providers.
Rob WallingHOST
There's almost always room in large spaces for a fast-moving startup to succeed through superior user experience, pricing models, support, and positioning.
Rob WallingGUEST
We had some heavy, I call them refugees.
Rob WallingGUEST
We had a bunch of refugees from Infusionsoft, which is now Keep, Marketo, Pardot, Silverpop, like all these bigger marketing automation folks.
Rob WallingGUEST
And I needed to know their tool inside and out.
Rob WallingGUEST
So in the end, I probably knew about eight or 10 tools.
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