Heike Young

Here's something that I should be doing better at and I'm behind, and here's something that I didn't know about, and oh gosh, I'm gonna get asked about that at a board meeting, and I'm gonna get caught on my heels." Like, this is a, a prof- a constant learning profession.

And so I recently [chuckles] came across a creator, and her name is Heike Young, and she is a content creator who just brings all kinds of humor to marketing.

And I just felt like, okay, if I gotta follow someone who's not gonna make me feel like I'm behind the eight ball or I'm doing something wrong, um, she just kinda makes me realize, hey, we're all in this together.

Nothing's terribly serious, and we gotta laugh at ourselves a little bit now and then.

It's someone three levels down who actually does the work.

Heike Young spent 15 years at Microsoft and Salesforce learning how to find those people and turn them into trusted voices.

Today, we're digging into how to spot your best internal creators, give them the support to thrive, and build a program that delivers real business impact.

The problem is you can't copy and paste your way to thought leadership, unfortunately.

Find me on LinkedIn, H-E-I-K-E. That's how you spell my name.

If you weren't making notes earlier, I'm Heike.

And Heike Young, you can find me on LinkedIn.

And then I also lay out a little bit more about what I do on my website.

You know what I mean? Like, man, that was a great post.

Yeah, one of my favorite is Heike Young.

She used to work for Microsoft.

Yeah, she's really leaned into, she kind of leans into the meme side of things with video, kind of poking fun at various different formats or various different kind of trending ideas.