Wistia, Inc.

And then I was like, wait a second, this is something that I could do, and I enjoy doing it, and I'm gonna share stuff.

And I shared stuff about Wistia, I shared stuff about the podcast, but then I started sharing stuff that was, like, about my own life, like meditation and parenting stuff or whatever, and a lot of that did really well.

And then I'd get pushback internally of, "Why are you talking about those things? Those things aren't good.

That- that's not selling stuff." And it was kind of missing the most basic part of the whole thing, which was like, well, if you see me as a full human, which I'm trying to be my earnest self when I'm sharing this stuff, like, you're much more likely to have a connection and engage and, like, have these other things.

And this isn't just about video content.

You can do, you know, a lot of these strategies with other...

I know Wistia and I both care about video, so that's why we're here.

But, like, w- it doesn't have to be video.

Thanks for listening to the Talking Industrial Automation podcast.

Thanks also to bensound.com and Wistia for the music bumpers.

Until next time.

[outro music]

And I'm going to share stuff.

And I shared stuff about Wistia.

I shared stuff about the podcast.

But then I started sharing stuff that was like about my own life, like meditation and parenting stuff or whatever.

you prefer that over Vitalytics or any of the tracking softwares? Because usually people on confirmation pages will host those videos on those platforms.

Yeah, so for BSLs and the main video that goes as soon as they come in, we tend to prefer something like Wistia or Vitalytics just to get a good understanding, of course, of things that you will know like play rate and engagement.

It just makes it easy for you to know if there's something to change about the BSL and so on.

But the whole idea of those videos as well, talking specifically about the thank you page video, is you're telling them the next steps.