Why Marketing Needs Friction to Save Its Soul (with Robert Rose)

Speed and efficiency have become the default values in business — but in the process, marketing is losing its creativity, humanity, and soul. Anthony Kennada sits down with Robert Rose (best-selling author of Valuable Friction and co-founder of the Content Marketing Institute) to explore why slowing down might actually be the most radical strategy in today’s AI-driven world. They unpack the dangers of treating marketing as a machine, the role of authenticity in an era of “feature-function” startups, and how leaders can introduce valuable friction into their work to build brands that last. <...