Inbound Marketing
7
MENTIONS
4
EPISODES
4
PODCASTS
Search complete. 7 mentions across 4 episodes found for "Inbound Marketing".
Oct 2, 2026
Dan MartellHOST
They wanted to own the word crowdfunding or crowdsourcing, crowdsourcing.
Dan MartellHOST
And then I think HubSpot with Inbound, more recently Drift with Conversational Marketing.
Dan MartellHOST
I don't know what even that is.
Dan MartellHOST
Is that a category creation? Yes.
Christina GarnettGUEST
On the B2B side, so I have a few.
Christina GarnettGUEST
So when I was at HubSpot, I created the Inbound Correspondence Program, which is a way for us to invite our top advocates and top customer fans to come to Inbound and to be treated like influencers.
Christina GarnettGUEST
You're going to create content.
Christina GarnettGUEST
You're going to share it from your perspective.
Christina GarnettGUEST
You're going to be able to do all these things.
Christina GarnettGUEST
And two of the people wound up, we wound up getting them to be the main stage host of Inbound, something that only we could give.
Christina GarnettGUEST
So that becomes something.
Christina GarnettGUEST
Another example of that is, and what I think all B2B brands could be doing now is, there's a lot of people that are being laid off.
John PittamHOST
It was inbound and they've changed it to unbound.
John PittamHOST
And I think that's a really good switch.
John PittamHOST
Inbound was all about that original sort of marketing methodology of how we would acquire new leads and take through the funnel, et cetera.
John PittamHOST
But the world's moved on, and particularly in this world of AI.
John PittamHOST
And I think what unbound is as a message is actually where do we go next? How do we unleash the opportunity? And I think Unbound's the right title for that.
John PittamHOST
So really interesting that they've switched up and now Inbound is Unbound.
John PittamHOST
So anyway, let's move on from the labeling and let's just talk about what...
John PittamHOST
I guess the key messages were what the products that were discussed and talked about were and what they actually mean for you.
Louis GudemaGUEST
Well, I had a moment, this is probably, I don't know, eight years ago or so.
Louis GudemaGUEST
I was at an event and this senior marketing guy from a SaaS company was talking about how inbound marketing.
Louis GudemaGUEST
So he was there to talk about account-based marketing and he was comparing it to inbound marketing.
Louis GudemaGUEST
which was all the thing because of HubSpot, especially in this area in the Northeast.
Louis GudemaGUEST
Inbound was the thing for 10 or 15 years.