How Google Ads Optimization Can Get You More Leads Without Spending More With Dominic Giammette

G- Well, a couple of things really.

Um, location is one of the key factors.

Same thing on a digital space.

Where you show up in search engines is the location.

It's where your traffic is, is where you wanna be, but it has to be the ideal type of traffic.

So if you're selling a boat and you're out in the middle of a desert, you're not really going to attract a lot of boat buyers.

Right.

But if that boat is closer to a lake, a river, a sea, or an ocean, and it's near a dock where people are coming in and out, well, you, you're in front of the right audience there.

So ha- being in front of the right audience that has volume, it's a numbers game.

That was one piece.

The next piece was inventory control.

So in the physical world, you've got physical inventory.

Uh, in the, um, vending machine world, when you've got products like chips and pastries and chocolate, you've got things that expire.

So you've gotta keep track of-

Mm-hmm

... how long the shelf life is for products to move things around.

The digital world, quite frankly, is void of a lot of those problems-

Right

...

in terms of inventory.

You have no inventory.

It's digital.

Right.

How do you run out? You can't run out.

Yeah.