Taboola

Build symbiotic customer relationships, grow revenue, and have fun while doing it.

Dan is the head of U.S. sales and account management at Taboola, and he has a fascinating perspective on what separates a good account manager from a great one.

You know, especially on this podcast, I have to admit, we spend a lot of time talking about the science of account management, account plans, QBRs, relationship maps, risks, etc.

And Dan believes you need all of that.

But I know that for you, the art part of this is near and dear to your heart.

You've got a creative background yourself.

Your company, Taboola, is a creative company.

You've had a lot of experience working in the creative field.

[laughs]

... about the Taboola deal, which I thought was interesting.

Um, so you used to work with a guy named Andrew Craft.

Uh, what was he? He was, like, president of something at-

Yahoo got the, I think the US, UK, et cetera.

Um, so, uh, it was a big deal though, because Microsoft basically, uh, abandoned its sales force and outsourced its programmatic ads to other parties, um, as a way of, um, tightening the ship and reducing head count.

Yeah, and so Andrew com- compares this Taboola NBC deal to, to that quite favorably, and I guess that was a good deal for AppNexus.

Yeah, I mean, it was a huge increase in their size, scope.

Yeah.

And I worked at Taboola.

I think I've been here seven or eight times.

Okay.

I was their CMO, uh, before they merged with Teads.

Um, but, like, you look at the contrast of them and Taboola, they've always been these archrivals.

It continues, like, the gap between them continues to, to grow with, with the news that Taboola's now powering, uh, all of NBC, what is it, NBC Universal's, uh, ad inventory, not just the Chumbox ar- ar- area.

I know they hate that word, but whatever.

That's, that's what it is.

Yeah.

Um, so yeah, so Teads, we've talked about previously, they'd a bad earnings, and they have a lot of debt, and that's not a great situation.

Um, Taboola is more interesting, I think.

I'm your host, Dot.

On today's episode, we're covering OpenAI's major ad expansion into Europe, a massive spyware alert from Apple, and a new exclusive partnership between Taboola and NBC News.

Let's get into it.

First up, OpenAI is expanding its advertising ambitions.

Digital rights group AccessNow reported a massive surge in assistance requests, with inquiries running 30-40% above normal.

This appears to be Apple's largest spyware alert wave to date.

And finally, in ad tech, Taboola has secured an exclusive deal to handle NBC News global programmatic display advertising.

This is an expansion for Taboola beyond native ads.